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Research on the Impact of "Farm Hotel"Development to Local Aesthetic Culture

Author: WangXiaoYing
Tutor: LuZuoZuo
School: Zhejiang Technology and Business University
Course: Tourism Management
Keywords: "Farm hotel" Aesthetic culture Meaning game Rurality
CLC: F323.4
Type: Master's thesis
Year: 2013
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"Farm hotel" has been developed more than twenty years in China. In those years,"farm hotel" not only increases income of rural residents,but also provides a new place to relax for city residents.With more and more city residents come into countryside,city culture begins to collide with traditional rural culture, which makes local aesthetic culture change. This change will directly affect tourists’ aesthetic experience and influence the sustainability of "farm hotel".This paper is inspired by the author’s attention to change of tourist’s demand and wants to deal with the rural vulgarization problem. it adopts game theory as the theory basis to research the relationship between "farm hotel" development and local aesthetic culture change.At first, the author introduces meaning game theory from anthropology to analysis aesthetic culture formation and change mechanism. Second, based on economic game theory, the author establishes game matrix about meaning interpretation.Third, according to market supply and demand, this paper speculates meaning equilibrium state at different stages of "farm hotel" development to predict the change path of local aesthetic culture.Eventually, with the methods of expert interviewS,literature review and statistical analysis,this paper tries to establish evaluated index system of local culture’s rurality.In the phase of empirical analysis,this paper chooses Xitianmu village as case study to verify the theory assumption by collecting date and analysising result. Besides, the paper proposes reasonable solutions to make local aesthetic culture change in the direction of rurality.To conclude, this thesis not only does some extension on the mechanism of tourism affect to aesthetic culture, but also a meaningful exploratory study to systematically adopt game theory in "farm hotel". This research is helpful o achieve sustainability "farm hotel" development.

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Construction and development of agricultural economy > Intensive farming, a variety of operations, comprehensive development
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