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Research on Construction of Corporate Culture of Guanyintang Coal Mining Company Limited

Author: GuXuDong
Tutor: DuNaiTao
School: Henan University
Course: Business Administration
Keywords: enterprise culture The culture construction in coal Enterprises brandbuilding sustainable development Research
CLC: F270
Type: Master's thesis
Year: 2012
Downloads: 34
Quote: 0
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Abstract


Since corporate culture was practiced in kinds of industries, its significance has graduallyshown, even with the name of magic management or soft power. Coal industry, as the latestindustry practiced it, paid more attention on corporate culture and some model units made fulluse of corporate culture in the management for their development. Taking Guanyintang CoalIndustry Co. Ltd as example, basing on the background and significance of corporate culture,and the difference between domestic and foreign enterprises, this paper analyses the feature ofthe corporate culture of Guanyintang Coal Industry Co. Ltd, and poses the developmentdirection and route. It is helpful and worth learning to the coal industry as the exhaustedresources and long-termed corporate.The structure of the paper follows as: the1stchapter one discusses the background of thecorporate culture, and significance of constructing corporate culture, and different corporateculture of between domestic and foreign enterprises; sums up the innovated achievementsof Guanyintang Coal Industry Co. Ltd; the2ndchapter describes the present situation andbright future basing on corporate culture construction of the excellent coal corporate; the thirdchapter probes the construction of the corporate culture of Guanyintang Coal Industry Co. Ltd.The main idea of the structure includes safety culture basing on people foremost; talentsculture promoting dynamic development; finance culture laying the development security;clean and honest management constructing harmonious mining area; glorious historypromoting the fine tradition; caring culture creating mutual development sourroundings;gratitude culture rooting in people’s minds; scientific management upgrading the managinglevel; effect-orientated culture speeding up the pace of development; the culture of seekingdetails improving the implement; the culture of seeking knowledge setting up a learning mingarea; devotion culture araising the power of development. In4thchapter, it focuses on theeffect of the corporate culture with its hundred years history. In5thchapter, analyzing thepresent sitiuation of corporate culture in coal indusry and the feature of Guanyintang CoalIndustry Co. Ltd, it shows the common problems in the construction of the corporate culture and offers the proper solution. In6thchapter, it looks to the future of the construction of thecorporate culture in Guanyintang Coal Industry Co. Ltd.With kinds of view of analysis, it finds the innovating points and the part for improvementin the corporate culture of the exhausted resources and long-termed corporate. The corporateculture would play a particular founction of taking on an entirely new look for thesetraditional coal ming industries.

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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