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Clothing Eiectricity Business Profession Development Strategy Research

Author: PanZuo
Tutor: WangJian
School: Ocean University of China
Course: Business Administration
Keywords: Clothing profession Electricity business development Strategy research
CLC:
Type: Master's thesis
Year: 2012
Downloads: 14
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Abstract

Along with the network information technology’s development and the popularization, electronic commerce by its unique spanning space and time’s convenience, the inexpensive cost and the widespread dissemination has made the enormous progress in our country. But clothing electricity business takes our country clothing profession one kind of new marketing channel, is a tendency, is also one method which the future will choose inevitably. But the small clothing profession enterprise on present in speaking of the electricity business’s application, still existed such as to the electricity business knew that the insufficiency, the core competitiveness are not clear about, the shop or the product localization are inaccurate, objective consciousness and user experience consciousness not strong and so on questions, therefore while clothing electronic commerce obtains which makes great strides, carries on the analysis, the research to our country clothing electronic commerce’s present situation and the tendency, thus proposed adapts the development strategy with it,has the certainly practical significance.This article through(take infant child clothing as example) develops the present situation and the tendency investigation and study to the domestic and foreign clothing profession as well as the clothing electricity business profession, analyzes the clothing electricity business development the opportunity and the difficulty; Obtains from the Chinese retail trade condition development with the Chinese consumer demand, to analyze the clothing electricity business development present situation development model and the development direction, will thus give the clothing electricity business particularly infant child clothing electricity business profession development present situation analysis and the future trend of development predict that will enable the information user to facilitate the accurate gain to need the information.Opportunity which and challenge faces facing our country clothing electricity business profession development, unifies myself author individual infant child clothing electricity business experience, this article gives on the advancement clothing profession electricity business development suggested as follows:First, is clear about the core competitiveness; Second,"take the customer as the center", strengthens the objective consciousness and customer relations management consciousness; Third, is clear about the product localization, to manifest the brand value; Fourth, searches under the string and the line harmonious coexistence,the sustainable development mechanism.

Clothing Eiectricity Business Profession Development Strategy Research

Abstract

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