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Media Innovation Management Mode of China Emerging Finance and Economics Newspaper

Author: WangKunPeng
Tutor: FuGenQing；MengMingFei
School: Ocean University of China
Course: Project Management
Keywords: Finance and economics newspaper business mode branding marketing innovation mode
CLC: G219.2-F
Type: Master's thesis
Year: 2010
Downloads: 75
Quote: 0
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Abstract


Along with the rapid development of China’s market economy, more and more people involved in the economic life. The demand of economic news increase gradually, which also has created conditions for the development of finance and economics media. Started from 2001, the emerging finance and economics newspapers started to enter the public view, the development speed is swift and violent, not only has attracted large quantities of readers, also has attracted attention of many investors, the development momentum has been good in every way.In recent years, comprehensive finance and economics newspapers appear in China, such as the report to Economy of the 21st Century, Economic Observer, and China Financial News. They are the product of China’s economic development, and the result of China newspaper competition intensifies and newspaper market segmentation. Compared with the traditional economic newspapers, emerging financial newspapers pay attention to market positioning, take different approach for financial news. Multiple capital intervention add vigor for its business.In recent years, Chinese mainland finance and economics newspapers maintained good momentum of development. The academic have many discussion on the aspects of management and the trend of finance and economics newspapers. On entering the market, the new finance and economics newspapers formulate correct market strategy and marketing strategies from the strategic height, enter the marketing stage of“taking the target consumers as standard, by means of marketing strategy”, which become the key to open the market. Market segmentation is the necessary lessons for the new entrants of future newspaper market. Despite the press follow the principle of“interview and edit separate”, newspapers’production and sales strategy is not alone in every link, but formulate complete marketing mix strategy from the strategic height. However, at present the business mode of classic finance and economics newspapers in our mainland scope is still by traditional newspaper issue subscriptions and advertizing revenue primarily. In the current environment of media market developing slowly, the cost of newspapers rising and the profit level reducing, network media and outdoor media impacting and such aspects, the finance and economics newspapers has made attempt on the aspect of business mode innovation, such as holding the forum, providing intermediary consulting services, digital transformation and so on, which could develop management way.As the world’s fifth-largest economy, while China doesn’t have a major finance and economics newspaper to match the country’s economic status. Compared to the famous international finance media such as Wall Street Journal and Financial Times, our emerging finance and economics newspapers are still in the initial stage and there is still a long way to go.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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