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Research on Marketing Channel Management of the Mingyue Mountain Scenic Area

Author: ShuLiFen
Tutor: ZuoZuoQing
School: Nanchang University
Course: Business Administration
Keywords: Tourist attractions Marketing channel Management MingyueMountain
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 11
Quote: 0
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China’s tourism scenic spots from the reception,"Inaction" era has entered into the new period and crowded, white hot competition. Among them, the industry and the attention of scholars and research is more as a marketing "4P " important marketing channels become tourist attractions "1P". This paper attempts to draw in recent years about the construction and management of marketing channels of tourist attractions of successful experience and research results, analysis the problem and type in the present marketing channels of tourist scenic area, and the Yichun Mingyue Mountain Scenic Area as an example, the marketing channels of tourist scenic area are summarized and the optimization of management, and strive to achieve the construction of marketing channels of tourist scenic area system, diversity, innovative, forward-looking and practical.In this paper, the theory of marketing, marketing channel theory, tourism marketing as the theoretical basis, starting from the analysis of channel status of Mingyue Mountain scenic spot, through research and professional field, analyzes the characteristics of the moon mountain scenic spot, marketing channel, at the same time, from the four aspects of advantages, disadvantages, opportunities and threats of Yichun mountain scenic area marketing channels is evaluated, and points out the main problems existing in Yichun Moon Mountain scenic area marketing channels, at last the marketing channel for the future construction put forward reasonable suggestions.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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