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Tourism culture is the soul of tourism development, unique tourism culture is the source of tourist attraction. Tourism culture development is on the basis of the tourism resource development and carrying out comprehensive and in-depth research on the overall tourism culture, according to the realistic and potential needs of tourists on tourism destination culture to fully excavate the cultural intension of the tourist destination, through concrete externalization of the product or process to construct the cultural image and improve the cultural quality, relying on the transformation from tourism cultural advantages to economic advantages, the service and product advantages of tourism to promote radial force and attraction of tourism destination. Finally, realizes comprehensive, balanced and sustainable development of economy, society and environment.The main purpose of writing this article is to puts forward main mode and countermeasures of zhangjiajie tourism culture development through the analysis of development present situation of zhangjiajie natural tourism resources and cultural tourism resources, the summary of zhangjiajie tourism culture building, analysis and evaluation of tourism culture resources and tourist market, and hope to provide the reference suggestion and decision basis for zhangjiajie tourism management and tourism enterprises and Strive for more visitors and tourism revenue for the development of zhangjiajie tourism. In this article, using the literature material method, field survey method, questionnaire investigation, subject in combination with theoretical analysis, qualitative and quantitative method and system analysis and other research methods.This paper first defines the related concepts of tourism culture, state from all aspects on its composition, classification, characteristics and theoretical basis of research, lay the corresponding theoretical foundation for the writing of the paper.Secondly, introduces the overall situation of zhangjiajie, analyzing the current situation of the development of tourism resources of zhangjiajie from three side of the tourist resources development present situation, the infrastructure necessary service development present situation, and the existing problems in the development of zhangjiajie tourism culture.Thirdly, analyzing from different aspects on the conditions of development of zhangjiajie tourism culture. From the national culture, religious culture, ecological culture, entertainment culture, revolution culture, history culture, residential culture and folk art to build the zhangjiajie tourism culture; analyzing the location of zhangjiajie traffic transportation conditions from the Water, land and air; According to the value of tourism resources evaluation system, evaluate zhangjiajie tourism resources; By applying the method of time series prediction method, questionnaire survey and comparative analysis to the zhangjiajie tourism market within the territory of China and the overseas tourist market has carried on the analysis of statistics and forecast; According to the practical significance, analyzing the necessity of the construction and development of zhangjiajie tourism culture.Fourthly, conceive a plan on tourism culture development of zhangjiajie according to the above research and analysis, put forward the development goals and basic principles, build the main mode of the zhangjiajie tourism cultural development, and put forward the development key by using the RMP development model, concluded the main countermeasure of the development of zhangjiajie tourism culture.Finally, to summarize the article, combing research conclusion, put forward the possible innovations and research deficiencies.
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