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Analysis of industrial tourism development in old industrial city of Xuzhou based on RMP theory

Author: ZhangWeiWei
Tutor: ZhangYaWei
School: Yangzhou University
Course: Tourism Management
Keywords: old industrial city industrial tourism RMP analysis Xuzhou development patterns and guarantee measures
CLC: F592.7
Type: Master's thesis
Year: 2012
Downloads: 141
Quote: 0
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Abstract


Industrial tourism is a new special tourism, which gradually goes into the human vision with the tourism reaching a certain stage. This developed earlier and had many successful cases,. In recent years, facing weak economic growth because of some old industrial bases with resource depletion and rising of emerging industry, accompanied by putting forward to adjusting the economic structure step by step, tourism scholars also set off an upsurge of researching industrial tourism, and especially the significance of the old industrial cities facing transition pressure is great.Xuzhou, as an old industrial city facing industrial transition pressure, has a strong industrial base, complete industrial facilities and gathers many large well-known industrial enterprises, rich in industrial resources. As an important national water and land transportation hub, Xuzhou is in the vast market of Huaihai Economic Zone and has many types of natural and culture resources. Facing such superior development advantages, how to develop industrial tourism is a problem placed in the relevant leaders and scholars.Therefore, based on the comparative analysis of the two old industrial bases having a template role--experience of the Ruhr area and base of northeast old industry bases, combined with the actual condition of itself of the old industrial base of Xuzhou, this article mainly uses the RMP theory to analyze the resources, marketing situation and product development modes of industrial tourism to seek development potential; in the developing products of industrial tourism, with a special attention to integrate and develop all kinds of the local tourism resources, courage to innovation, at the same time, in the process of constructing the appropriate development mode of industrial tourism, put forward the corresponding development principles; and Propose the protection measures from the government, capital, marketing, mechanism and talented persons aiming to provide the successful development of Xuzhou tourism industry.Exploring the development of industrial tourism about the old industrial city of Xuzhou, based on the RMP theory, not only enrich the development theoretical framework of Xuzhou industrial tourism, but also contribute Xuzhou this old industrial city to find suitable for their continue industry in the actual process of economic structural adjustment and paths the sustainable development.

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