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Research on Industrial Tourism Spots Ticket Pricing

Author: XieRuiJun
Tutor: WuJianHua
School: Guangdong College of Commerce
Course: Tourism Management
Keywords: Industrial tourism Price of industrial tourism spots Multi-factor level pricing Guangdong Province
CLC: F427
Type: Master's thesis
Year: 2012
Downloads: 142
Quote: 0
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As a special tourism, industrial tourism rapid development and caused widespread concernin industrial enterprises and the tourism industry in recent years. The article in the summaryof the literature of industrial tourism at home and abroad to visit industrial tourist attractionsenterprise basis on the price of industrial tourism spots, the article scenic pricing theory andthe actual situation of the industrial tourism, initially identified14influencing factors affectthe price level of industrial tourist attractions, and through correlation analysis of survey dataof Guangdong Province industrial tourism spots, obtained eight influencing factors andindustrial tourist attractions ticket prices were significantly associated, according to relevantorder of: the number of personnel, the nature of an enterprise to buy, the economicenvironment, the competitive environment of industrial tourism, tourist attractions, driven byenvironmental and scenic facilities.Through qualitative analysis, the article considers the area level, time and industryenvironment and the ticket price levels. By principal component factor analysis and clusteranalysis, four impact factors come to influence industrial tourism spots price level, inaccordance with the degree of correlation: the nature of the factor, the target factor, costfactors and environmental factors.Scenic ticket prices to understand the basis of the mechanism of the article will affect thefactor’s sum up the multi-level role in the relationship, and proposed industrial tourismscenic spots (points) tickets to the level to develop the “multi-factor level pricing method” ofthe concept model, in order on the industry tourism spots the formulation of the price of therelevant theoretical guidance. Finally, the corresponding countermeasures and suggestionsput forward in the management of industrial tourism spots ticket prices.

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