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Research on the EC Model of Tmall.com

Author: ZhangYong
Tutor: WangRuiJin
School: Shandong University
Course: Business Administration
Keywords: E-business Business Model B2C C2C B2B2C
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 1996
Quote: 0
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Abstract


By June 2011, China’s netizens scale has reached 485 million, and Internet penetration rate has climbed to 36.2%. Such a large user bases foundation on the electronic commerce network retail development. In the first half of 2011, the network shopping market volume is 341.2 billion yuan, a nearly 80% last year, such a huge market will attract big web sites to point the big cake. The web site is also adjusting in constant in order to meet the needs of the consumers and have a bigger share of the market. Unwilling to lag behind, in November last year Tmall.com announced that it will clean out domain names online. In June this year Tmall.com is formal independence. Tmall.com operate different business model, this paper is to research and evaluation of this business model, the author puts forward some constructive suggestions.The famous enterprise management gurus Peter Drucker said, the competition between enterprises is not a product, but the competition between business model. Good business model can lift weights just as twiddling a feather, attract investors and create profits. Business model influence on the enterprise in the electronic commerce particularly. For companies, this paper can help the enterprises to realize the defect existing in the business model and the direction of the need to improve.In this paper, on the basis of the definition of business model and evaluation theory, respectively the orientation, the business system, key resource capacity, profit model, free cash flow structure, enterprise value are studied, and then this paper summarizes the business model of Tmall.com. According to the competition status of Tmall.com, this paper analyzes the deficiency of Tmall.com, and some suggestions are put forward to help the development of Tmall.com.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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