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The Chinese and American Universities Sports League Tournament Market Development Comparison Research

Author: LiuShiXiang
Tutor: LinXianPeng
School: Beijing Sport University
Course: Humane and Sociological Science of Sports
Keywords: Colleges and Universities NCAA Collegiate Athletic Association Sports League Market Development Comparative Study
CLC: G807.0
Type: Master's thesis
Year: 2007
Downloads: 131
Quote: 3
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Abstract


U.S. college sports leagues have a history of 101 years, the tournament has been in operation for the formation of a complete system, and its market development has become an important source of revenue of the United States Collegiate Athletic Association. U.S. college sports league tournament mode of organization and management, market development model, in particular the development model of intangible assets, get national universities recognized by many national universities learn to use. College Sports League in China to carry out late, the small number of participants, and the management model is outdated, inadequate market development, market development improper extremely poor, so the operation of the college sports leagues. The purpose of this study is to fully understand the mode of U.S. college sports league market development, concept, development channels, combined with the law of the market economy, combined with China's national conditions, China Education Situations eventually find a suitable college sports leagues market development road. The object of this research is the development of sports leagues in the United States Collegiate Athletic Association (NCAA) and the Chinese Collegiate Athletic Association (FUSC) market. This study attempts to use the knowledge of management science, literature, expert method, survey method, statistical analysis, and other means. Comprehensive analysis of the market development of the Sino-US College Sports League, the contents of the external environment, including the development of Sino-US college sports leagues market differences; market development status quo of Chinese and American Universities sports leagues; college sports leagues advantages and disadvantages of market development in China and the United States; College Sports League in Sino-US market development pathway; Chinese universities draw on U.S. college sports league market development model feasibility analysis. The idea of ??this study are: first proposed to determine the value and significance of the topics of the papers, access to expert evaluation and investigation of the relevant departments, in order to verify; Second, determine the positioning of the thesis points (belongs College Sports League developed areas of the market) and theoretical support; through access to the NCAA and the FUSC the Sports League market development situation, finding visit near China and the United States about college sports the league market development mode, the contents of the internal and external environment. In comparison, the formation of beneficial sports leagues of college students in China market development of the latest research results; Finally, to provide a certain reference value of Chinese Collegiate Athletic Association and its various branch development Collegiate Athletic League market research of quantitative and materialized. The main conclusions of this study: a management model of American Universities Board System, NCAA is spontaneously organized by some colleges and universities in the United States, a non-profit sports organizations, the NCAA organizational management regime is reasonable, clearly define the market for sports league diverse development pipeline. The NCAA organization League high level of brand effect is obvious, this is the salient features of the NCM sports league market development. 2.NCAA sports leagues market development including tangible and intangible assets development, including the development of tangible assets, including the development of sports competition performance industry, sporting goods manufacturing and sales industry, development of intangible assets, including patents, franchises, etc.. 3.FUSC its branch development Collegiate Athletic League market development process is in its infancy, the market operation mode of development Collegiate Athletic League is based mostly sponsored by the main and mixed mode of operation. Most forms of development are the main form of juridical association. Most of the sports market information sources and channels Association internal and superiors, sports leagues, market development is not a strong sense of direction. 4. Impact the development of China's college students sports league market factors: First, the lack of sports marketing and management personnel; system is not perfect and irrational policies, management is not in place; Third, the lack of funds. 5. The our university sports leagues market development favorable factors: first, the consumption of China's social environment is much improved; Second, China's college sports leagues have a more stable and a huge consumer groups; Third, our college sports leagues by the degree of attention increase; Fourth, college sports leagues market development in China has great potential. Learn from the NCAA sports leagues market development model sports league market in the FUSC its branch development should be based on China's national conditions, China Education Situations, local conditions, to increase our university sports leagues market development of intangible and tangible assets. The development countermeasures including: increased brand building; market cultivation plan; emphasis on the development and utilization of the sports sponsorship; emphasis on sports marketing; discover new products; building intermediary market.

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CLC: > Culture, science,education, sports > Sports > Sports theory > Physical Education > Theory and Methods
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