Dissertation > Excellent graduate degree dissertation topics show

The Green Mobile advertising system design and implementation

Author: HuJianMing
Tutor: XuYingXiao；QianLeQiu
School: Fudan University
Course: Software Engineering
Keywords: focusing targeting interactive quantitative mobile advertising system
CLC: F713.8
Type: Master's thesis
Year: 2009
Downloads: 56
Quote: 1
Read: Download Dissertation

Abstract


With the rapid development of wireless communication technology, as well as the widespread use of mobile phones, mobile advertising market is growing more and more mature. Mobile advertising has its own advantages in focusing, targeting, interactive, and quantitative aspects. In order to make full use of these advantages, building a professional operation platform for mobile advertising is imperative. The operation process in this platform can better support mobile advertising to meet the demands of personalization and interactivity demands, fully demonstrating the focusing and targeting characteristics of mobile advertising.According to the characteristics of mobile advertising and system requirements, Green mobile advertising system containing multifunctional components is designed. This paper gives an introduction of the overall system structure and some specific module designs and implementation. The main contents are as follows:1. It analyzes mobile advertising’s characteristics, advantages, as well as existing problems, putting forward the requirements and features of Green mobile advertising system.2. Through the requirements analysis of Green mobile advertising system, it proposes the overall framework of mobile advertising system with the CMS (Campaign Manager System) as the core. It also gives an introduction of the roles and association of the various components in the framework.3. It describes of the detailed design of Green mobile advertising system, as well as core components and implementation.4. It gives detailed descriptions of the particular design and implementation of Green mobile advertising system targeting the advantages and defects of mobile ads.5. It analyzes the performance and practical application results of the whole system.Finally the paper makes a summary of the system and makes a prospect. The application of this advertising platform can greatly enhance the efficiency of mobile advertising, standardize working process, and reduce operation errors. In the maintenance of the system, it can provide rapid and flexible extensions, significantly reduce development workload, improve development speed, standardize development, as well as lower maintenance costs.

Related Dissertations

  1. Quantitative Analysis of Pyrolysis Component of Typical Low Volatile Coal of Chinese,TQ530.2
  2. Studies on the Quality of Phisio-Chemical and Fresh Keeping Technologies of Post-Harvest in Volvariella Volvacea,S646.13
  3. A Quantitative Study of Grafts Angiogenesis after Anterior Cruciate Ligamen Reconstruction with Preservation of the Remnant in Rabbit Model,R687.2
  4. On Design of Process-based Collaborative Learning Environment,G434
  5. Yellow phosphorus storage tank area of Safety Evaluation,TQ126.317
  6. Based on statistical methods of magnetic resonance imaging of the human brain image segmentation and three-dimensional analysis of the data,R445.2
  7. Studies on the Difference of PRRSV Infectious and PRRSV ADE,S858.28
  8. Research on Detecting Optical Fiber Geometric Parameter Based on Machine Vision,TN253
  9. cDNA-cloning and Expression analysis of Phosphate Stress Induced Purple Acid Phosphatase Genes and transcription Factor Genes from Seeding Wheat,S512.1
  10. Identifies Differential Gene Expression Related to Gravitropism-Horizontal Gravitropism in Creeping Shoots of Ground-Cover Chrysanthemum,S682.11
  11. Analysis of the Differentially Expressed Genes in Fingered Citron under Cold Stress,S666.9
  12. The Study on Influence of Transcriptional Profiles of Porcine Peripheral Blood Lymphocytes Cultures Following Infection with Porcine Parvovirus,S858.28
  13. Design and Implementation of Digital TV Interactive Applications System,TP311.52
  14. The Research of Viral Marketing Spreading,G206
  15. The Impact of Histone Deacetylase Inhibitor Trichostatin a on Proliferation and Apoptosis of Porcine Granulosa Cells,S828
  16. Study on the Interaction between Functionalized Nanodiamond Materials and Cells,R96
  17. Study on the Interactive Mechanism of Energy Conservation and Pollution Reduction between Government and Enterprises,D922.68
  18. Primary Study on CLC1 Gene Identification and Its Function in Glycine Max, Salt-born Glycine Soja and Their Hybrid,S565.1
  19. Cloning and Expression Analysis of miR156-targeted SPL9 Gene of Strawberry,S668.4
  20. The Prokaryotic Expression of Melittin Gene and Its Targeting Transcription in Hela Cells,R346
  21. Complex functions drug-loaded microspheres and in spinal cord injury treatment Application of,R943

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
© 2012 www.DissertationTopic.Net  Mobile