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Investment on the Tourism of Liling Red Empirical Kilin Industry

Author: ChenLi
Tutor: ZhengZuo
School: Hunan Normal University
Course: Tourism Management
Keywords: Industrial Tourism Tourists Liling Red Official Kiln
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 87
Quote: 1
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Abstract


Industrial tourism has entered the Chinese market, an operational phase. With current rapid development of industrial tourism, its product development has become an important factor of effecting sustainable development in cities, thus it is necessary to strengthen the research. Based on the research of related theory and the progress home and abroad , this paper begins to perform empirical researches on the Liling Red Official Kiln, the origin place of five-color painted ceramic under glaze and the example of national industrial tourism, analyzes the strengths, weaknesses, opportunities and threats of developing industrial tourism of Liling Red Official Kiln by SWOT, researches its restraints and effects based on the analysis of RMP, and offers the development strategy and design concept combining the market characteristics with RMP, TPC and PLC.This article consists of five chapters in all. The first chapter introduces the background, significance, researching methods and techniques; the second chapter defines industrial tourism and states the theoretical principles including the theory of developmental tourism products, of experience economy, of customer satisfaction and of the consumer’s conducts; through questionnaires and field survey, the third chapter analyzes the macroscopic background and development situation of Linglin Red Official Kiln; the fourth chapter presents the gap between the understanding of tourists and expectation of potential tourists, and analyzes the reason for it; in the last chapter, it offers several ideas and suggestions on the development of tourism products, which makes it more practical.The author points out the weakness and affords a further study on the industrial tourism by summarizing the last part.Developing the industrial tourism of Liling Red Official Kiln, it not only benefits the interaction of Tour of Revolution in Liling with the industrial tourism but also affords the technology and theory for total strategies of the industrial development among Changsha, Zhuzhou and Xiangtan.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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