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With the fast development of global economy and technology, the time and space between regions and regions become shorter and shorter. Information, cargos, technique and other producing elements could be delivered smoothly in the whole world. Some multinationals are looking for new producing and consuming basics to reduce costs and snatch up market shares. Especially the BRICs (Brazil, Russia, India and China) become the first choice of these multinationals. Their global action such as global producing, global sales and global procurement, let the world become more and more globalization and integrated. The global economic action should be supported by the global logistics.As one of the important sectors of logistics industry, the global logistics is the basic element of the development of international trade. With the implementation of global procurement and actualization of elaborate producing, international trade has raised some new requirements to the global logistics. It means the logistics suppliers must have strong ability in logistics quality, efficiency, safety, costs and management ability in emergency.Chinese logistics enterprises, especially some private-owned enterprises, have such demerits as small scale, simple function, low level of infomationization, unreasonable web setting and lack of management ability. In the almost completely competitive international market, it is a difficult question for the logistics companies to survive.As one private-owned logistics company, Shanghai Joysun Group Co., Ltd (Joysun) has paid much attention on the aspect of international trade logistics. With the development of Joysun, there were many questions about how to choose the development strategy. With continually changing strategy, Joysun has got a large success. At first, the paper analyzes the current situation of logistics industry in domestic and oversea. Secondly, introduce Joysun and the industry environment with Michael Porter’s Five Forces Model. Thirdly, analyzes Joysun’ s strategy choices with SWOT, including logistics integrated strategy, infomationizational logistics strategy, discrepancy of logistics services strategy and elaborately internal management strategy. Among them, logistics integrated strategy and infomationizational logistics strategy will be the most important strategies. At last, get the conclusions and profits caused by the strategies Joysun adopted, and make an expectation of the future of Joysun. At the same time, give some suggestions to other logistics enterprises.
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