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Research on Marketing Team Achievements Inspection System of FangDa New Material (Jiangxi) Limited Company

Author: LongZuoMing
Tutor: XuZhi
School: Nanchang University
Course: Business Administration
Keywords: Marketing team Performance appraisal Evaluation system design Assessment indicators
CLC: F426
Type: Master's thesis
Year: 2011
Downloads: 28
Quote: 0
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Abstract


The Performance Assessment system is the Performance management key link, the Performance Assessment success or not immediate influence to the entire Performance management process validity. The complete Performance management must be a circulation process, including Performance contents and so on goal making, Performance counselling, Performance assessment and Performance drive. This article in studies and profits from the predecessor to study the literature and in the theory achievement foundation, take Fangda New Materials (jiangxi) Co., LTD as the example, in the foundation which to the domestic and foreign Advanced enterprise Performance assessment studies and uses for reference, through ways and so on questionnaire survey, interview, conducts the deep research and the discussion to the Fangda New Materials (jiangxi) Co., LTD Performance assessment present situation existence’s question, proposed the Fangda New Materials (jiangxi) Co., LTD Performance assessment’s improvement design proposal, simultaneously in the question which possibly appears to the new Performance assessment system implementation movement process in designs the solution. This article through opposite party greatly new material company achievements inspection’s analysis, understood clearly Our country Enterprise achievements inspection theoretical side the experience, to study Our country Enterprise achievements inspection to lay the foundation, for comprehensively and understood clearly our country large and middle scale Employer achievements inspection provides the theory frame. Played certainly regarding the consummation present achievements inspection theory has consummated the role, had the positive theory significance.The paper mainly divides into six parts to carry on the elaboration:The first part, the introduction part, mainly elaborates the paper research background, the goal, the significance, domestic and foreign research present situation analysis as well as paper research mentality and research content and so on; The second part, the Performance assessment correlation theories research, includes the Performance assessment related concept limits, the Performance assessment system design related main theory, the Performance assessment method three partial contents specifically; The third part is mainly conducts the research to the Fangda New Materials (jiangxi) Co., LTD Performance assessment mechanism hypothesis present situation, and analyzes its existence the question and the reason; The fourth part, Fangda New Materials (jiangxi) Co., LTD Performance assessment system’s construction, in the establishment in the Fang big new materials (jiangxi) Co., LTD Performance assessment basic principle’s foundation, through the questionnaire survey and the data analysis, the establishment Performance assessment target and the assessment target weight, and carries on the design to the Performance assessment system; The fifth part, the Fangda New Materials (jiangxi) Co., LTD Performance assessment implementation and the effect appraisal, through the implementation in the Fangda New Materials (jiangxi) Co., LTD Performance assessment measure, carry on the appraisal to the Fangda New Materials (jiangxi) Co., LTD Performance assessment system, and gives the corresponding improvement comment; The sixth part, conclusion.This article is advantageous in Fang Daxin the material (Jiangxi) the Limited company trains the marketing talented person, to raise the efficiency, to enhance the company overall competitive power, the promotion enterprise and the marketing personnel’s benign growth, realizes the team standardization management, achieves enterprise’s strategic target finally. At the same time, this article carries on the discussion to the marketing team achievements inspection characteristic to be advantageous to the consummation marketing team achievements inspection management theory, is this article theory innovation spot.

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