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May 24, 2008 , accompanied by the third in China 's telecom industry restructuring and 3G license \\Specific operational experience from abroad to carry out the business of the \business , leading to the development of the business \However, the current the new Unicom response to the current situation facing the competition point of view, the resources are relatively limited , marketing tools simple and lack of competitiveness , the level of organization and management needs to be improved . Therefore , the new China Unicom , before the start of the \into a world-class team of operators , and enhance overall competitiveness has practical significance . Firstly elaborate on opportunities and challenges of value-added services for China Unicom's 3G context , and the meaning and purpose of the proposed thesis writing . By studying the success stories of foreign mainstream carriers , combined with the potential demand of domestic users , from the status quo of China Unicom's WCDMA network , value-added services brand positioning , operating system , and many other elaborate , the China Unicom value-added service operators the ability to enhance the strategic proposals .
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