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Research on the Relationship Corporate Integral Innovation Strategy and Core Competitiveness

Author: WangNing
Tutor: ShenJianWen
School: Xinjiang University of Finance and Economics
Course: Business management
Keywords: Integration and Innovation Strategy Core competitiveness
CLC: F272
Type: Master's thesis
Year: 2009
Downloads: 145
Quote: 0
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Abstract


For a long time, many companies focus only on technical innovation, but this is only the initial stage of the enterprise innovation. From the combination of the inherent requirements of the technological and economic point of view, the technology research and development is often because of the lack of a clear market orientation, lack of convergence and other relevant factors, it is difficult to form the market competitiveness of the products. Environmental turbulence, the intensity of competition and changing customer requirements enterprises need to carry out a full range of competition, to respond to the full range of customer needs faster than the competition, which requires not only technological innovation, but also must be taken to integrate innovation integrated innovation capability of enterprises of different innovative elements, innovative practice, the process of innovation and competitiveness, so as to form a new enterprise core competitiveness, to ensure that the enterprise's competitive advantage. Based on this, we propose the integrated development of innovative strategies. Integration innovation is a creative fusion of an innovation as the core of the enterprise innovation, so as to form the core competitiveness of enterprises. In this paper, based on a review of research enterprise innovation, enterprise core competitiveness at home and abroad, as the core of cultural innovation, technological innovation as the support, management innovation for the protection of the knowledge innovation driven integrated innovation system, and conduction path formed the core competitiveness of enterprises and promote the mechanism through the integration of the innovation system; Based on this, the system analysis, the relationship between technological innovation, management innovation, culture innovation, knowledge innovation, the four levels and core competitiveness of this proposed as the basis for how Chinese enterprises through technological innovation, management innovation, culture innovation, knowledge innovation to enhance the core competitiveness of specific suggestions; Finally, Jinxi Natural Gas Chemical Industry Co., Ltd. through the integration of innovative strategies to enhance enterprise core competitiveness force, and case analysis. Through this research, on the one hand, the theoretical exploration of the relationship between corporate innovation strategy and core competitiveness of enterprises, on the other hand, for Chinese enterprises to participate in international competition through innovative mechanisms to promote the cultivation of core competitiveness of enterprises, enhance enterprise competitiveness force, to provide a scientific theoretical basis and practical guidance. Therefore, this study, both in theory development level, or in the concrete implementation of the operational level, have an important role and value.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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