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In this text,the study on marketing performance system of iron & steel company have more important meaning. Under gradually vigorous market situation, it aims to improve rapidly the marketing performances, come out better value for customer and promote the development of Jinan Iron & Steel Co.In this text, it joins the performance management theory with marketing management. Regard outstanding performance management mode as the background, make use of BSC (Balanced Score Card), KPI(Key Performance Index), Relationship Marketing, Integration Marketing,put forward to marketing performance management system based on development strategy of Jinan Iron & Steel Co. Ltd. The system is consist of six market management integration parts, which joined with quality and species, products delivery, technique service, marketing policy, customer relation, marketing system and mechanism, etc.Basis on the six integration marketing strategy speculations, the strategy map of the supply chain management of the company was established, the key performance indexes system was put forward, and four class sub-system which include supply chain, sale company, each section, employee’s performance was built.Since 2006, pushed forward the customer worth creative engineering, such as keeping on paying attention to the customer requirement and making use of opinions and suggestions of the customer, and the result of satisfaction degree of customers investigates by the third approval, to improve the product quantity and service quantity. By this ways, the customer satisfaction degree and enterprise value was raised. Develop the market strongly, the directly channel and strategy cooperate relationship with the advantage enterprise of the downstream profession was developed. Five Initiative Service and Technique Service rules were provided to key enterprises customer and strategy cooperate relationship colleague. Establish four process and integration delivery center to increase the service value for the customer. Technique service of ISO9001:2000 mark was provided to dealer. By means of the customer star class evaluation management and large customer information exchanges, increased the customer cooperative relation grade. Establish integration system of production, sales and development of products aims to raise the products value. Push forward two rules such Customer’s Manager and Halt Factory, to provide the warmer service for the customer. Develop the market information system, which can provide convenient and fast service by internet, such as order, contract implements search,hurl tells,quality certificate searches etc.. Provide whole solution with added value for whole ship, whole container and whole bridge etc. Insists to push forward Six Sigma item, which aims to the needs customer pay more attention to specially of delivery times, establishment with four items, such as increasing contract rate carried out, decline the low inventory, lower the hand stock, and increase the product delivery rate, improvement result was obvious. For keeping on increasing the employee satisfaction degree, and then better win the customer satisfaction, making use of AHP method, research employee satisfaction degree, looking for the improvement chance. Since 2006, various marketing KPI has improved rapidly to go deep in to practice the core value idea witch is Respect-Respect,Trust-Trust,Creative-Creative,Win-Win, to practice the development strategy witch is Precision,High Efficiency, Harmonious.For thee years, it has been told that the marketing performance management system has an important role to improve marketing performance, to provide foundation guarantees for developing the performance information management system. The marketing performance management system has the features of performance improvement.
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