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The rise of network idol and ethnic and cultural relations
Author: ZhangMingYang
Tutor: ChengShiAn
School: Fudan University
Course: Advertising
Keywords: Internet Idol Network Herd by Ethnic culture Internet culture Spoof
CLC: C912.4
Type: Master's thesis
Year: 2010
Downloads: 176
Quote: 0
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Abstract
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Network idol appeared five years ago, China's Internet community has just entered a period of rapid development stage of the source , after the recent years, network and social development and SNS social networking sites is becoming the users interact mainstream mode , network idol created an upsurge in Internet users to promote collective unconscious behavior , and in 2009 reached the height of the \Wave year, as the network Idol in 2009 network idol and popularity of speed and by social concern before a network idol can not match , which also indicates that the network idol the network cultural phenomenon started as a trend , non- network by chance alone exists . In this paper, for the study of the relationship between the network idol and network ethnic cultures , explore the netizens cluster formed under the network environment is the idol of the way through the network self-expression and group identity construction , and the establishment of its distinctive ethnic cultures , and mapping the reality of social and cultural status through such cultural forms . After the study found that , as a specific network network Herd ethnic populations , the network idol behind the main building of the ethnic cultures . They network idol by making the subject , speculation and creative spoof works based SNS social networking fast transitivity to spread network idol and its meaning to refer to the virus of the way , rapid manufacturing network social network idol attention . From another point of view , the network idol as a cultural symbol of the era of a network , to refer to a specific ethnic cultures of the ethnic groups of the network Herd , the which ethnic cultures showing the significance of the absence of , dynamic and diversified characteristics . As a sub- culture of the Internet culture , network ethnic culture with the characteristics of \
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CLC: > Social Sciences > Sociology > Social structure and social relations > Cultural anthropology, social anthropology
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