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The Predicament and Probability in Cross-Cultural Communication

Author: ChangDong
Tutor: LeiQiLi
School: East China Normal University
Course: Communication
Keywords: Intercultural Communication Confucius Institute Cultural Identity Cultural industries
CLC: G206
Type: Master's thesis
Year: 2010
Downloads: 748
Quote: 2
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Abstract


Abstract : The culture is a process of social construction of meaning is a collective characterization . Deep-seated motivation from people cultural exchange culture demands . People tend to self - confirmation of their own culture , self- modifying , self-fulfillment and self-development . Motivation determines communication subject intercultural communication self demands through the characterization of the cultural significance of purposiveness construct a culture will be able to enter the structure of another culture psychological , the two cultures can collide with each other to complete the conflict correction , blend and recycling . Because when two different cultural subjects suffered human values ??CPC through the demand can be the first to resonate and exchange . These decisions multicultural exchange integration becomes possible . Cultural context of globalization , the trend toward a single control system for the flow of information gradually , intercultural communication multiculturalism platform to establish international language and culture media organizations to become the quality carrier cultural exchange in the process of intercultural communication . Confucius Institute to follow the trend established. This paper summarizes the practice of cross-cultural communication since the establishment of the Confucius Institute , analyze its significance characterization process , operating model , ideal for development , and from textbooks , teacher , information , dissemination coding Confucius Institute at the plight of groups in the land of Confucius boycott College misreading and malicious . By analyzing the successful experience of other language and culture media organizations at home and abroad combined to broaden the channels for the dissemination of to strengthen cultural transmission functions to achieve the diversification of sources of funding , and effective solutions circumvent ideology . How to break through the current bottleneck in the development of the Confucius Institute to put forward reasonable proposals , starting from the audience analysis proposed Confucius Institute should be established at the local recognition value as well as the core brand , take the path of development of cultural undertakings and industry combined . Around the two brands of \the cultural influence of the Confucius Institute .

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