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The Study of the Newspaper Workers’ Literacy under the Background of Media Convergence

Author: ChenHaiHua
Tutor: DuanXiaoMing
School: Zhejiang Normal University
Course: Radio and television Art
Keywords: Media Convergence Paper-based newspapers and media people Media Literacy Information dissemination
CLC: G206
Type: Master's thesis
Year: 2010
Downloads: 372
Quote: 0
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Abstract


Today, the influence of the media is almost all-pervasive. It's not just an extension of the \Every second of life associated with the day, falling permeates every corner of life in everyone to create and underlie interpersonal kiss thick. Emerging media forms - the trend of media convergence in front of people, whether to accept, how to understand and accept clearly to the audience of media literacy. This stage, our media media literacy status? Recent years, some public news event, a reflection of the traditional media, especially the paper-based newspapers and employees own lack of media literacy. Media convergence brought about by the media function, the spread of means and media forms change involved in all aspects of society, in particular, had a profound impact on the environment for the survival of the traditional media, such as television facing the gradual loss of the plight of the young audience, which news paper newspaper accidentally became \Our paper media people lost in the information gathering process should identify the awareness and the ability to critically. Everyone can bring media convergence when reporters, everyone that media forms of media, prompted a media person's identity with the nature of the \Media people in order to become a qualified new era, we must first become a good audience. In the background of media convergence, the main problems of paper-based newspapers and media literacy media information collection strict eight fake news from our Top Ten 2009 \paper-based newspapers, most of which are caused by lax because of the information collected checks, and even the famous \The vast Internet information has become a primary source of information for the current paper-based newspapers, the coexistence of true and false information in the network, the paper newspapers practitioners without guard places using this information, it is easy to cause inaccuracy. In this thesis, a paper-based newspapers and media in the traditional media object to explore their own literacy exposed under the new media forms missing. Keyboard era, diverse sources of information rather complicated situation inevitably require media practitioners to improve their media literacy, media practitioners of literacy will eventually affect the value orientation of the audience, so it is particularly urgent to strengthen media media literacy education. Follow the basic logic of the phenomenon - the problem - Strategy study to explore the new media environment brings new challenges of paper-based media practitioners, media literacy education which, based on the building or upgrading of paper media practitioners media literacy level is particularly important, and try to explore a specific implementation path.

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