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The New Method of News’ Dissemination Under Media Convergence Environment

Author: JiangZuo
Tutor: GouShiXiang
School: Chongqing University
Course: Journalism
Keywords: Media Convergence Fusion News Journalism Education Media Literacy
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 338
Quote: 0
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Abstract


With the continuous development of science and technology , especially the rapid development of digital technology and network technology , based on new modes of transmission and means of communication in the digital and network technologies continue to emerge , greatly changed people receive and transmit modes of information , the traditional media the pattern has ceased to exist , gradually dilute the fuzzy boundaries between old and new media . Traditional media in order to place in the fierce market competition , have to go through various means and channels with new media exchanges and cooperation , thus leading to learn from each other between the different media on the integration a must . Media landscape earth-shaking changes will inevitably lead to changes in the pattern of media communication , traditional news dissemination has been broken, and the dissemination of news and information has embarked on the path of development of the fusion of news , the dissemination of news and information by the media is no longer just a single , one-way spread , but the change in order to diversified dissemination of news and information . New innovative way of information dissemination so that the audience no longer exist in the traditional sense , the network platform , the audience can participate in the news and information dissemination of this process , for information , the audience is no longer a simple receiver , but can timely release and feedback information . In the the media new pattern formation process , the media industry, in order to adapt to the new situation , in the production process of the products of the press must be change in order to win in the fierce competition in the market profit . Media convergence and integration of news generated new demands on the quality and professional level of journalists , the need to develop new talent for a number of comprehensive quality , which requires our journalism and education to make the appropriate changes . Change in the way of news dissemination , but also requires a wide audience to improve media literacy to more standardized , reasonable receive information and publish information . Promotion of the wave of media convergence , the integration of news generated news spread of the way a great change , only the media industry , journalism and communications practitioners , audiences improve their own quality , consciously adapt to changing innovations , in order to better promote the integration of media to a higher , deeper level development .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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