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Study on IMC Contact Points Management of Small and Medium Supermarkets

Author: ChenHuaYan
Tutor: HuangZhiChang
School: Nanhua University
Course: Business management
Keywords: Small and medium-sized supermarket IMC Point of contact management Key point of contact Empirical Analysis
CLC: F721;F224
Type: Master's thesis
Year: 2010
Downloads: 119
Quote: 0
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Abstract


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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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