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The human body in advertising photography in the application and dissemination of research results

Author: LiuYanYan
Tutor: PanYunHua
School: Zhejiang University of Technology
Course: Art of Design
Keywords: Human body Advertising photography Application Dissemination of results Induced
CLC: J412.9
Type: Master's thesis
Year: 2010
Downloads: 223
Quote: 1
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Abstract


Advertising photography as a commercial art form , charged with the task to convey advertising messages , and use of all available performance elements to achieve its purpose. The body itself has a great charm , no doubt for advertising photography provides a powerful weapon , which are increasingly being used , this paper is to focus on a combination of human and advertising photography commenced this problem . By collecting a lot of data , the use of observation , case analysis and induction , etc. Specific examples of the theoretical analysis and the combination of the human body in advertising photography in the application and dissemination of results conducted in-depth research . Firstly, the human body through the development path for advertising photography combing decipher advertising photography in the uniqueness of the human body , and to analyze the requirements of its creation , a clear body in advertising photography in the special significance ; Second, from the feasibility gender differences and artistic expression on the human body in three dimensions advertising photography in a detailed discussion of the application , a clear reason for advertising photography human causes and artistic expression of the basic underlying point ; Finally, from a visual , psychological, subconscious three levels in the human body in the induction of advertising photography done in-depth analysis , and dissemination of advertising photography on the body of the effect are discussed. Throughout this thesis, the human body in advertising photography in the application and dissemination of results as the center , interlocking , comprehensive and systematic analysis of the human body in advertising photography explores the special meaning , application and dissemination of results , and to the human body for advertising thinking and discussion on the future of photography from the international and domestic aspects put forward their views and ideas on the concept that a correct understanding of its future development and innovation is the key to making this project a more profound practical significance.

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