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A Functional Equivalence Study on Brand Name Translation

Author: ZhaoShu
Tutor: YanYongQiang
School: Shanghai International Studies University
Course: English Language and Literature
Keywords: Trademark Translation Functional Equivalence Cultural factors Translation strategies
CLC: H315.9
Type: Master's thesis
Year: 2010
Downloads: 885
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Abstract


With the economic globalization , the trademarks and trademarks of translation has become increasingly important . China's WTO accession faced with great opportunities and challenges of the domestic product , trademark Translation Studies increasingly important . Nida's \The article hopes to solve the problems encountered in trademark translation through the analysis of the theory of \Preface, text ( chapters ) and conclusions . Preface : The author describes the thesis writing purpose , significance , research methods and the use of theoretical principles , as well as the full text of the structure . Chapter One : The author briefly describes the trademarks and trademarks of translation . Chapter II : The author of Chinese and foreign translation theory review details Nida's \Chapter III : Author first elaborated the feasibility of translating the functional equivalence theory applied to trademark . Discusses in detail the translation of theory applied to trademark practice , you need to take into account many factors . Chapter 4 : The author discusses the basic methods and techniques under the guidance of the \Conclusion: The authors summarize the full text , emphasizing the \

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CLC: > Language, writing > FOREIGN > English > Translation
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