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Abstract

Since 2005,SNS websites in the united states has developed rapidly,at the same time,concept of SNS has logined China. SNS websites tide has shown that how the IT companies appreciate SNS websites’significance and value.At present,SNS website has developed very quickly in China,but at the sametime homogenization seriously,profit not optimistic for further develop problems presented.How to underline the website features,making the marketing strategies and how to get profit is what is going to explore in this paper.SNS is the abbreviation for Social Network Service,or Social Network Software.It refers to a certain kind of website which sets up a networking Service platforms for social intercourse.It is based on the well-known American psychologist Web")—if a person is one step away from each person they know,then everyone is at most six steps away from any other person on Earth.In reality people can enlarge their relative network through contracting with others relative networks,so as to increase social scope.At present,the development of SNS websites in our country is not satisfactory,still being in the primary stage,there are a lot of problems in the course of development,will go into the developent strategy from marketing point in this paper through analysing the case of XiaoNei.com.The author argues that,to make SNS website developing sustainablely,the operators must formulate its own marketing strategy,which underlines the website features and value.

The Development Strategy Research of SNS Site in China

Abstract

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