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Zhejiang International Tourism Resort Development

Author: LiuShuiQin
Tutor: GuoLuFang
School: Zhejiang Technology and Business University
Course: Tourism Management
Keywords: Tourist Resort International development Market Resources Creative Brands
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 183
Quote: 0
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Abstract


The overall trend in the development of world tourism is dominated by tourism gradually dominated by holiday, holiday in developed countries have occupied the dominant position of tourism. With China's booming tourist resort, resort tourism and tourist resort development and construction of academic research to become the focus of attention. Zhejiang is one of China's eastern coastal economically developed provinces, after more than ten years of development, the province's tourist resort achieved initial success, while also facing enormous challenges, urgent need to find a new path of development. The acceleration in the tourism industry in the context of opening up, Zhejiang tourist resort of international development research has become before us an urgent task. Zhejiang tourism resort on international development thematic study has important theoretical and practical significance. From a theoretical perspective, the tourist resort of international development studies seek to further reform and opening up and innovation into the strategic, long-term nature of the \\for other regional tourism resort development has accumulated valuable experience. The main text is divided into three parts. Firstly, based on the background research, literature review and basic theoretical explanation, through the pre-survey data boil, the system analyzes the Zhejiang Tourism resort development scenarios, summed up the existing problems and the international development of the historical background and development of significance to arrive at the international tourist resort development is the inevitable choice, Zhejiang conclusions; secondly, combined with relevant theoretical and practical development of tourist resorts, Zhejiang Province, elaborated on the development of international tourism resort connotation, principles, objectives and positioning, in composed of international development strategy \Four major bottleneck to the development of, and in accordance with the advantage latecomer challenger positioning theory and put forward a suitable path selection, and ultimately build a tourist resort, Zhejiang, MRCB international development of theoretical models.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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