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The Redesigning of the Sales Program System of the M Automobile Sales Company

Author: ZhangXinXin
Tutor: YuYang
School: Jilin University
Course: Business Administration
Keywords: Supply Chain Management Sales Management Automobile Sales Company Sales planning system development
CLC: F426.471
Type: Master's thesis
Year: 2011
Downloads: 153
Quote: 0
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Abstract


M automobile sales company is an enterprise founded in 2005 vehicle sales, the joint venture company is a joint venture founded by company A, F, and Z. Companies registered capital of one hundred twenty-five million yuan, tripartite funded ratio of A Company 4% and F Company 56% Z company is 40%. As a sales company engaged in the the M brand product sales of the joint venture, the company will be responsible for sales of M brand cars and their spare parts, accessories and tools. The full implementation of the \reasonable, comprehensive image of unity as the goal; Users will always adhere to the marketing philosophy, to fully implement the \and marketing system. F company has abundant domestic marketing experience with Z's advanced management platform to integrate sales of 300,000 vehicles in the next few years will gradually achieve business objectives. In a few short years, the company's product sales quickly upgrade the vehicle by the initial annual sales of more than 55,000 vehicles, scale has reached annual sales of 100,000 in 2009, while the number of sales and service shop is also extended from the original 50 to more than 160, located in 29 provinces, municipalities, autonomous regions and municipalities directly under the Central Government. The establishment of the company's long-term strategic significance, not only to enhance sales of the product and, more importantly, to boost sales and expand market share, capital, experience, and talent to provide support and protection for the development of the F Company of its own brand in . M company's overall marketing management level, directly affect the shares than the structure of the largest development of F Company. M as a car sales company vehicle production plant to manufacture the car needs and plan arrangement sent to all parts of the country, sales and service shop. The company does not have a practical the vehicle inventory venue, but to manage the storage of the vehicle by the the production logistics Ministry of Company F, M Company's financial sector in the form of a virtual storage the vehicle income M company vehicle Library and pay the appropriate fee ; then by the third-party logistics company in accordance with the delivery schedule issued by the Company M, the rational allocation of transport vehicles, the sales and service shops around the models and the number of required quality and quantity served on the hands of the sales and service shop. In order to achieve the sales of the vehicle. How to better improve the efficiency and effectiveness of the logistics chain, has been one of the important work of the M concern. Only timely delivered to the appropriate product in the hands of sales and service shop, in order to better achieve the vehicle the terminal sales, in order to effectively implement the normal operation of the business. How to coordinate the relations of production logistics department of F Company, third-party logistics company, sales and service shop to do with the world of work, and efficient operation of the office system, to ensure that the vehicle is ordered to send to become the core of the the M company sales program management work. First, the specific circumstances of this paper, M company, starting with the study of management theory paper describes the actual process of vehicle sales, program management, shipping program management, supply chain management theory in layman's language, the management theory beneficial for the subsequent introduction of the theory to the practical work and the role of important guiding significance for actual work and can provide useful help. Then, this article introduces the basic situation of M Company, issued by the market environment, industry development, which the company including sales plans, internal vehicle transportation company, a comprehensive analysis of the external environment, the proposed company in The main problem of this work are focused on applications in the automotive sales planning system. Sales plan management system designed part, first proposed the general framework of the management of the sales plan, including the purpose and principles of system design, design process, the next study carried out gradually in accordance with the design process, including theory and general management of the supply chain in car sales plan, after the completion of this part of the design into the design of the car sales link, vertical and horizontal comparison method used in the design of the part to complete the development of the auto sales program management system. Finally, the practical applications of the company's system and generally applicable industry-wide prospect.

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