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Sports consumption is an important part of consumption, as the consumptive level continues to get improvement, sports consumption has been showing a lot of new phenomena, new problems and new changes, the problem of sports consumption is becoming important exploring with more experts and scholars. With the good development on condition and prospects of the economic, cultural, educational, entertainment, sports and so on in BaoDing urban, as well as t the nature of his special group of school teachers, it has relevance and necessity to study of their sports consumption. The study for sports consumption of school teachers, it is effective to guide and change the conception of sports consumer of teachers, improve and control consumer behavior of sports teachers. It has important practical significance with the development of BaoDing sports industry, sports market expansion, satisfy the needs of teacher’s Sports and cultural, and to play the nature function of sports This study attempts to investigation and analysis the current status of school teachers in sports and sports consumption of BaoDing, by based on the problems and impact factors to guide school teacher’s good habits in sports activities and a correct scientific concept of sports consumption, build a healthy, civilized and positive entertainment lifestyle.The process through use of documents method, Survey method and mathematical statistics and so on, based the analysis of investigations and feasibility studies. According to the investigation’s needs, through using the method of literature review about the consumption of literature and monographs, for provides the basis of substantial theoretical; Interviews and questionnaire survey to expert and middle school teachers of Baoding urban for acquisition the related information of middle school teachers sports consumption and status; using mathematical statistics and logical analysis methods were carried out on the data statistics and making concrete analysis, draw the main conclusions are as follows:(1) The health of young teachers is good, more middle-aged teachers have the disease. female teachers is better than male teachers with health status; The teacher’s family income is better that the maximum proportion for overall 4,000 yuan monthly; The main mode of leisure time is watching television, service learning, the education of children and the Internet, small differences in male and female teachers.(2) The mainly mode of the teachers participate physical activity is running or brisk walking, cycling, badminton, table tennis, dance and fitness equipment activities; teachers participate in weekly frequency of physical exercise and time of less than ideal.(3) Teacher’s sports concept is not strong enough, the main motivation for sport consumption is physical fitness, entertainment, relieve stress, enrich their lives and the pursuit of the aesthetic; teachers to participate in the type of consumption, mainly sports-and in-kind type of consumption main; teachers are mainly consumer sports badminton, swimming and body type; teachers overall sports consumption level is not high; most teachers who are not satisfied with the attitude for the sports consumer.(4) The subjective factor of impact teacher’s sports consumption is mainly sports consumer attitudes, economic conditions, physical and mental health and personal interest in sports, etc.; objective factors are mainly physical product prices, quality sports products, sports facilities and the environment as well as sports product features.
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