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\The twenty-first century, with the continuous development of the media industry, competition intensified, and the newspaper's lack of knowledge of the market, positioning is not clear, leading to the \influence is gradually reduced. Meanwhile, the Guangzhou Youth newspaper due to poor operating conditions, financial condition substantial loss, carry a heavy debt burden. Although the situation has improved in recent years, operating, but the situation still has not been fundamentally improved. This article first course of development of the domestic newspaper industry, the development of the national newspaper market, the competitive newspaper market in Guangzhou to analyze the situation, then, the use of PEST analysis in Guangzhou Youth newspaper macro environment analysis, using Porter's Five Competitive Forces of the industry environment, the competitive environment in the newspaper and competitor analysis. Meanwhile, the newspaper's resources and brand maintenance, management, operations and other capabilities to analyze the internal environment of the newspaper, the newspaper obtained a certain lack of competitiveness, strategic management is problematic conclusions. Based on the above analysis, the paper competitive strategy analysis using the SWOT method, the newspaper's strengths, weaknesses, opportunities, threats analysis, that the newspaper is in the reverse dilemma, the timing of development in the right direction, the newspaper has a good history of the brand , inexpensive, flexible newspaper, reputation and other advantages, the newspaper although faced with various challenges, but there is still more room for development. Accordingly, the author proposed a \This paper proposes a sound market-oriented management system, the implementation of multi-product differentiation strategy, the establishment of the newspaper website to participate fully in the new media competition, and actively promote the implementation of human resources management and other strategic countermeasures. In this paper, the Guangzhou Youth newspaper formulate development strategies, from the Guangzhou Youth newspaper reality, focus on the future development of the newspaper, aims to improve the market competitiveness of the newspaper, while similar to the Guangzhou Youth Daily newspaper industry has played draw role, with a strong practical significance.
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