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Understanding Group Events through the Lens of Co-orientation Theory

Author: JieWei
Tutor: WangKeQin
School: China Youth Political College
Course: Journalism
Keywords: Shishou event The elite ( Government ) Mass media Public Interactive
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 240
Quote: 0
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Abstract


Chinese society is in full transition period , rapid economic development to promote social progress , but at the same time , the social contradictions highlights and intensifying in recent years, frequent occurrence of mass incidents , aroused widespread concern . This article select \conduct detailed discourse analysis to interactive the Shishou incident, \Found through research in the Shishou incident, \more performance for one-way rather than two-way , malignant rather than benign , partial rather than a full surface rather than in-depth interaction . Developments , I believe that this interaction situation has adversely affected the development of events . So , I put forward , in order to change this vicious interactive way to have a favorable impact on mass incidents , the government should : enhanced cooperation with the mass media , public relations awareness ; strategy guide for the media to use \maximum gives the media the right to criticize and supervise to ensure that the Government, as the basis of the authority of the issuing agency . Media should: in the premise of respect for basic facts to guide the development of the situation to the good direction , \restore the the event original appearance ; mass incidents should adhere to the persistent attention and coverage can not be \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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