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Study on Operation Strategy of Industrial and Commercial Bank of China (ICBC), Qingdao Branch, County Branch

Author: ZhouNing
Tutor: CaiDongSong
School: Jilin University
Course: Business Administration
Keywords: Qingdao County economy ICBC County Sub-branch Business strategy
CLC: F832.2
Type: Master's thesis
Year: 2011
Downloads: 99
Quote: 0
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Abstract


The county economy known as the basic economic unit of the national economy. As a benign operation of the foundation of the national economy, the sustained, rapid and healthy development of the county economy is an effective way to effectively solve the problem of agriculture, rural areas and farmers. \The economy \To 2006, the central county economic connotation of \It can be foreseen for the development of the county economy, a stage in the future will be a rare historical opportunity, the need for financial support of the rapid development of the county economy, and also put forward higher requirements for financial services for financial commercial The Bank provides a rare opportunity. Qingdao Branch, ICBC branches under part of the head office management, has experienced since the transformation of the stocks were listed, and the operation and management of the various business indicators living in Qingdao City with the industry leading position. However, while the steady development of business, the development of the county sub-branches has been a short board of troubled ICBC branch in Qingdao leaps and bounds, and even become a chronic illness restricting the development of entire branch operations. The backward county regional economic development growth rate of recent years, the growth of ICBC Qingdao Branch County branch business development strides the pace of development of the county economy and Qingdao formed in sharp contrast. In this paper, on the basis of research and analysis of Qingdao county economic development characteristics, the county's economic development needs of the financial services and Qingdao county financial service competitive status that the county economy booming emerging financial market presents tremendous opportunities, The gradual growth of a new model of development of county economy, provide a realistic basis for the development of the Industrial and Commercial Bank of county branch financial business. By ICBC Qingdao Branch County Branch comprehensive comparative analysis with the local industry as well as within its jurisdiction urban sub-branches, and shows the operating status of the county branch of the ICBC, Qingdao Branch, then find out their problems in their own development and insufficient ultimately the County Branch business strategy adjustment principles, direction and specific measures on the promotion of this excavation and the release of the growth potential of the Industrial and Commercial Bank of China, Qingdao Branch.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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