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Research on MICE Industrial Chain

Author: XiaYanQiu
Tutor: ZhangHui
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Industry chain MICE tourism The degree of importance Beijing
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 600
Quote: 0
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Abstract


The tourism industry will know , MICE tourism can bring in huge profits for the venue revenue , and improve the image and visibility of the venue . These reasons can explain the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo and Guangzhou Asian Games . , MICE tourism is also driven by a multi-industry employment , improve the utilization of city resources . MICE Tourism in China is still in its infancy , the two MICE tourism industry chain supporting industries - the exhibition industry and tourism relations still loose , restricting the overall development of China 's MICE Tourism . Therefore, strengthening the MICE tourism industry chain , the to expand MICE tourism linkage multiplier effect the current problems to be solved . This paper studies the content and results : ( 1) the research industry chain theory , and the run of the exhibition industry and tourism , the building the MICE Tourism industry chain structure map, to discern the meaning and nature of the MICE tourism industry chain . ( 2 ) the use of the stakeholder theory MICE tourism industry chain research framework , identify MICE tourism related industries , these industries important evaluation using PATERN Act , the MICE tourism industry chain related industries important is divided into three echelon provides a theoretical basis for the city building in an orderly manner MICE tourism industry chain . ( 3) In Beijing, for example , based on the theoretical study of the MICE tourism industry chain analysis the Beijing MICE tourism industry chain node and constraints , the proposed the Beijing MICE tourism industry chain optimization measures .

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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