|
China 's huge population base , medical equipment enterprises face a broad market space , attracted by the high profit margins , to participate more and more Chinese and foreign suppliers , including both world-renowned multinational companies , there are some veteran or new domestic enterprises . The competition participants have taken their own way for the Chinese market , in China to the world's largest medical device market potential gain maximum benefit. Now the source of competition in the market is still in the competition for resources to customers , compete for market share target from the pursuit of quantity ( market share ) to a market share of quality ( the number of loyal customers ) , increase customer loyalty enhance the core competitiveness of enterprises to in a competitive environment to the fore of great significance. In this paper, the background of Company A , Company A first for the industry in which the external environment , analyzing the domestic and international market for the medical device industry status, characteristics , competitive situation and development trend of Company A clear business development strengths, weaknesses , opportunities and challenge, as Company A necessity to enhance customer loyalty . Secondly, from the customer loyalty theory , analyzes customer loyalty reflect the value and significance , and Company A's customer loyalty status were retrospectively analyzed four A's influence customer loyalty factors, namely, brand influence , internal value, customer satisfaction , switching costs . Again, in the A company four factors affecting customer loyalty based on the analysis to clarify the company A customer loyalty external implementation strategy , one brand implementation strategy , the second is to improve product and service quality, three is to enhance customer satisfaction, four is to improve the conversion costs. Finally, A company in order to carry out and implement its external policy measures taken by the internal security were discussed .
|