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Zhaoqing customized mobile terminals Marketing Strategy

Author: WuBiJuan
Tutor: WuZhaoLong
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: 3G Customized terminal Marketing Strategy
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 63
Quote: 0
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Abstract


In recent years , as China Mobile, China Telecom and China Unicom three communications carriers fully open 3G business marketing to the operator as the core of China's telecommunications industry, ushered in a new round of competition and shuffle. Zhaoqing move as China Mobile PPRD inside a typical small city branches, with more than 80% of local mobile users. Development of 3G services in the promotion of 3G users , since there can not effectively solve their own problems , as well as telecommunications Zhaoqing Zhaoqing Unicom and effective use of their respective advantages to seize a portion of the terminal customer base , resulting in the development of 3G customers are severely constrained , new market share declined. Develop effective marketing strategies customized terminal , to better enhance the customized terminal sales , improve the entire customized terminal industry chain , thus effectively promoting 3G customers to develop and maintain new mobile market share is an important task in Zhaoqing . Zhaoqing Mobile TD customized terminal sales and marketing aspects of the existence of fewer product categories , product price , product quality is unstable, promotion policy single kit situation emerging, sources of supply instability, sales channels for a single , multi- sales problems , etc., leading corporate clients develop 3G and TD terminal sales restricted. Therefore, in order to solve practical problems , effectively promote the development of enterprises 3G customers , pulling Zhaoqing Mobile's TD terminal sales , we study the specific terminal Zhaoqing customized mobile marketing strategy , through domestic and international marketing strategy of custom terminal , customizable mobile terminal sales Zhaoqing market SWOT analysis and the analysis of specific marketing situation , combined with relevant theoretical knowledge and management practices to explore specific policy focus from the domestic terminal operators to customize marketing strategy analysis, foreign carriers customized terminal marketing case studies, Zhaoqing mobile marketing custom terminal status Zhaoqing mobile terminal analysis and customized marketing strategies formulated specifically addressed four aspects .

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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