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China Mobile, the whole business into the Internet era of broadband services

Author: LiuHaiXing
Tutor: ShiShuangYuan
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Full Service Times Telecommunications market China Mobile Broadband services Business Strategy
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 70
Quote: 0
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Abstract


At present , China's telecom market becoming saturated and showed a trend of low-speed operation . To seek new markets and achieve sustainable development of the industry has become the main theme of the entire telecommunications industry . Coincides with the time , China's Internet broadband services market has suddenly fly Mengjin , market space , have also been enlarged , Internet broadband business has become the main driving factor in the growth of the telecommunications industry , is to determine the telecommunication enterprise \Thus broadband Internet business strategy research, has important strategic significance and practical value. As an emerging broadband access market operators, China Mobile has formally proposed from the \of mobile operators \This study is based on the background of the whole business era , the SWOT analysis methods developed for China Mobile broadband services in the external environment for a detailed exposition of the policy direction of the broadband business , competitive environment , and other telecom companies compared with the position ; secondly , according to China Mobile 's existing network , the actual development of broadband services , the development of China Mobile clarity the advantages of broadband services and broadband services market at home and abroad were compared and analyzed in order to identify gaps and problems ; once again , through the analysis of the the problem , from the transformation of business ideas, enhance the management level ; grasp broadband Internet industry a key link in the value chain ; actively integrate resources , multi-channel broadband access rich resources ; actively carry out broadband services , and more tools to enhance management level ; establish a unified broadband the implementation of integrated business platform measures five aspects of Chinese mobile broadband services to carry out specific strategies put forward feasible suggestions . This paper aims to enter the Chinese mobile Internet broadband services research for China Mobile in the new era of full-service business development and the construction of additional profit to provide reference points , and the subsequent development of broadband access services to provide guidance suggested .

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