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Interaction between Museum and the City Festival

Author: ZhuJingYuan
Tutor: DengXiao
School: Chongqing Normal University
Course: Archaeology and Museology
Keywords: Museum City festival Interactive Helan Mountain Rock Art Festival Research
CLC: G260
Type: Master's thesis
Year: 2011
Downloads: 175
Quote: 0
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Abstract


Festival activities have been an important part of the cultural industries by many cities to set up, it not only enrich the cultural life of the people, as well as force to promote the city's development. 2010 Shanghai World Expo, \The interactive Museum and the city festival is obviously a quite significant but explore a little new issue, in line with the full understanding of the value of the interaction, sort out the the feasibility cultural interaction kernel, reasonable construction of the purpose of the interaction mechanism I write this paper. The text of six chapters, the main contents are as follows: Chapter 1 Introduction. This chapter introduces the full articles generality. First, the intrinsic link between the museum and the city festival activities are described, and then clarify the research content and research methods. I believe that the Museum of the City Festival matter interaction studies, both related to the improvement of museum operations, but also closely related to people's livelihood, but the status of the study is far from being able to meet the needs of the urban development of cultural industries. Chapter II \This chapter includes two aspects. First, the definition and analysis of relevant concepts, followed by a review of literature at home and abroad on museums and Urban FSE, explaining its theoretical basis. Chapter III \Chapter in the theory and practice of interaction in urban festival, our museum exhibitions and activities phenomenon preliminary summary, and tried to combine create nutrients for new urban development of the museum and the city festival. Chapter \This chapter in conjunction with their findings to the case studies, discusses focus primarily the Yinchuan world petroglyphs Museum, Yinchuan Art Museum 2010 ancient rock art and fashion \and interactive strategies. Chapter 5, \This chapter looks at the museum audience with the city FSE relationship, including the demographic characteristics of the museum audience, visit the motivation, satisfaction evaluation, revisiting willingness preliminary demonstration of the interaction between the museums, festival audience. Chapter VI, \This chapter concludes the overview of the results of the study, prospected the same time, the prospects for research. Pointed out that the development of the museum and interactive festival, play an important role not only improve the city theme culture brand marketing and overall economic strength; and this interaction is also highly conducive to the museum's own development. This study is the first of its kind in the domestic academic and has strong application value. Its main innovations can be summarized as follows: First, two levels of analysis of our museum and city FSE interactive phenomenon and the cases in the museum section things market survey, research, and explore new museum functioning and its own development new incentives. Second, the proposed interactive node pinpoint Museum festival, led to the development of regional tourism and heritage protection force to win-win idea to promote the development of cultural industries. Third, on the basis of the research, combined with the characteristics and advantages of the museum, workable recommendations on specific interactive mode integrated the museum marketing strategy driven public festival city. Fourth, FSE assessment into the idea of ??the museum education assessment, in order to facilitate the the museum assessment system perfect.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Museology, museums > Museology
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