Dissertation > Excellent graduate degree dissertation topics show

The Study on the Strategic Transformation of S Magazine Towards Digital Publication

Author: MengYang
Tutor: LiQun
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Digital Publishing Brand Diversification Integration of resources
CLC: G237.6
Type: Master's thesis
Year: 2011
Downloads: 158
Quote: 0
Read: Download Dissertation

Abstract


In the face of the rise of digital journals , traditional journals are facing a severe test of the survival and development , development difficult. How to formulate development strategies to promote the publication of digitized strategic transformation to become a new issue of socio-economic development of domestic journals . S periodical publisher renewable energy class professional journals , have 30 years of experience in traditional publishing , is currently facing multiple challenges from the external environment and internal factors . In this paper, a comprehensive study , s periodical publisher macroeconomic environment , industry, market environment and internal environment carried out systematic and comprehensive analysis of the use of relevant theories and methods , S periodical publisher of digital publishing transformation development strategy . By drawing on the digital publishing model , a new way of thinking to seek a breakthrough in the current predicament and development limited way , a high degree of integration of digital publishing strategy transformation of S periodicals , independent innovation , market-oriented , the general idea of the business audience . Further proposed S Journal Digital Publishing strategic transformation conceptualization and implementation of programs and issues that need attention in the strategic transformation of the implementation process , including: 1, change their ideas , bold innovation , through the establishment of a digital publishing platform transition THINKING ABOUT RUNNING Business journal \2 to establish a diversified digital publishing model , paper and digital media, effective , the implementation of a differentiated positioning , positioning the digital media news and information service for professional website . 3 , through the establishment of a digital platform , fully integrated information, create database ; specification strengthen the organization and management of modern enterprise management philosophy , human resources management and information management , enhance employee communications , optimize and standardize workflow . 4 , the implementation of diversification , and establish a marketing concept , concerned about the market , strengthen brand management , raise awareness of service , diversified business , expand market share and increase profits ; the diversification advertising operations , multi-channel issue, the fight for customers and readers , to maintain and expand competitiveness. 5 , periodicals digitization is a process of continuous improvement , to pay attention to the ideological cognition , quality skills , funding and other issues in the implementation process .

Related Dissertations

  1. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  2. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  3. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  4. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  5. Clouds of high - end brand personality cultural meanings of the,F273.2
  6. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  7. Analysis on the Influence of Consumer Perception and the Text Logo of Women’s Fashion Brand,F274
  8. PXSF Nursery School Service Marketing Management Analysis,G617
  9. Study on the Management Strategy of University’s Brand,G647
  10. University brand building strategy,G647
  11. Study on Development of College Students’ Brand Attachment Questionnair and Its Relationship Witn Their Self-Concept,B841
  12. University Press Digital Publishing and Countermeasures,G237.6
  13. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  14. Real Brand or the Counterfeits? Study Based on the Consumption Well-Being,B844.2
  15. China's basic education brand development research,G639.2
  16. Longliqi direct Strategy,F426.72
  17. Diversification : Student evaluation Contemporary Turn,G423
  18. Shanxi Daily \,G216.3
  19. Brand Building Analysis about Mobile Phone Slide Hinge Product of CP Corporation,F426.6
  20. Gansu Unicom to Enhance Competitiveness of Corporate Brand,F626
  21. Study on Brand Strategies of the Story Magazine,G237.5

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications
© 2012 www.DissertationTopic.Net  Mobile