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The Urban TV transition publicity management innovation research

Author: LiHua
Tutor: LiShiCheng
School: Qufu Normal University
Course: Art
Keywords: Management Urban TV Propaganda Guidance of public opinion Channel system Television program Zhibofenli Innovation
CLC: G229.2-F
Type: Master's thesis
Year: 2011
Downloads: 57
Quote: 0
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Abstract


The city television is a television in the range between CCTV and provincial TV stations and county television, its background is the newly established radio and television in 1983 held the eleventh national radio and television work meeting \After three decades of development, until the end of 2004, China's total urban television over 300 seats. The management system of the city television generally include: publicity publicity-oriented and program-part management as the core management, procurement of equipment and technical support for the core of technology management, financial budget and final accounts and cost control, financial management, to the appointment, removal and staff positions management as the core business management, personnel management as the core advertising business and industrial operations. Publicity-oriented and program management system, part publicity management as the core management is a top priority, to occupy the central position. Publicity good or bad management, related to the urban quality of television publicity good or bad, and the city television stations also about the ability to win in the fierce market competition, and achieve sustainable development. The paper integrated use of literature research, case studies, comparative analysis method, to Rizhao television as the case of the specific analysis and summarizes some of the characteristics and laws of the city television publicity management, and publicity-oriented management, channel management, program and part management, production and broadcasting The four institutional reform, and the city television publicity management system analysis and sorting. Dialectical perspective on the city television publicity management of the contents of the specific rules and institutions in the process of analysis and sorting depth comparison and discussion, tries to summarize the general rules and standards, establish a set suitable for the majority of The complete city television publicity management system. In order to facilitate a scientific understanding of the city television, television staff in order to facilitate urban macro grasp publicity management, the paper based on a specific example, Fan Wenwen this as sunshine television publicity management system analysis, reference to the large number of television operations management and industrial business literature and network resources, the first city television publicity management concept and meaning to make a clear scientific explanation and definition. After that, turn the city television publicity management specifically divided into four areas of the publicity-oriented management, channel management, program and part management, production and broadcasting reform, dialectical comparison and analysis on every aspect of the management system and assessment standards , trying to establish a complete set of available reference scientific publicity management systems and standards. Finally, the combination of the current trends of the transformation of China's TV industry, the theory of the establishment and development of the management system of the city television publicity, and put forward their point of view.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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