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Study on Entertainment Consumption of Tourists in Tourist Attraction: A Perspective on Tourism Motivation

Author: WangJingYuan
Tutor: XuChunXiao
School: Hunan Normal University
Course: Tourism Management
Keywords: Travel motivation Entertainment Consumer behavior
CLC: F590
Type: Master's thesis
Year: 2011
Downloads: 85
Quote: 0
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Abstract


With the development of tourism , tourist attractions , the entertainment industry is also growing very rapidly . According to the Hunan Provincial Bureau of Statistics figures released by the international experience , the cultural and entertainment industries in Hunan Province has ushered in a period of rapid development . Tourist attractions entertainment as one of the six elements of the travel , the tourism industry in its development will have a tremendous impact . Travel consumers in the tourist areas of the entertainment consumer behavior is the kind of situation ? Kind of revelation for tourism administrations and tourism enterprises ? These questions this article attempts to study and answer . In response to these issues , this paper Fenghuang ancient city tourists as an example , its tourist motivation research basis points , a combination of the previous studies of the theory and the actual situation of today 's tourists , the ancient city of Phoenix tourists travel motivation and scenic entertainment consumption behavior issues . The paper is divided into five chapters , the first chapter introduces the research background and significance of research ideas and content , as well as research methods and technology roadmap , at home and abroad for research in this field . The second chapter defines the concept and wording used travel motivation theory and the theory of consumer behavior . The third chapter is the overall design of the empirical research article , including the selection of study sites and measure the issuance of questionnaires recovery note . The fourth chapter is the analysis and interpretation of empirical data , through factor analysis would draw tourists Affairs , relax , and comprehensively improve the taste pleasure, look natural , physical and mental nursed back to health , emotional exchange , the temptation to drive the eight major tourist motivation factor , their differences in demographic variables . According to the survey of the push-pull theory and Tourists' Motivation statistics , tourists clustered into two categories of active travel and passive travel , analysis of consumer behavior of these two types of people in the area of entertainment , such as the consumption of time , spending , involved in the project , differences. The final chapter come to the conclusion of the study , and the revelation of this conclusion management and the limitations of the study and the outlook for the future research .

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