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The Development Status and Trends of Sports Blog in China

Author: BaoZuo
Tutor: WangFen
School: Beijing Sport University
Course: Humane and Sociological Science of Sports
Keywords: Sports blog Development Status Propagation characteristics Development trends
CLC: G80-05
Type: Master's thesis
Year: 2011
Downloads: 162
Quote: 1
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Abstract


With the continuous progress of network technology, online media has become an important tool for the dissemination of information. The blog is an important part of the network media, after nearly a decade of development, the blog's influence gradually strengthen, and plays an increasingly important role in the mass communication. Since the World Cup in Germany in 2006, as the main content of the sports information sports blog constantly development and growth, to promote the dissemination of sports information, as well as sports and cultural promotion of sports blog originally applied to personal communication and interpersonal communication, however, the major sites of commercial operation, the mode of transmission of sports blog has the important characteristics of the mass media. Mass communication attributes of the sports blog from the blog attention, can be quantified as the blog hits. In our country, with a high degree of concern sports stars and sports experts often affected by the invitation of a website opening blog sports blog is not only a place of personal expression, is also a web site to attract audiences positions. In addition, the recommendations and planning of the site editor, some sports grassroots blog will become the focus of attention of the audience. I selected the text are in a leading position in the traffic and the influence of Sina, Tencent, Sohu and Netease network as the object of study. Integrated use of literature, text analysis, statistics, start from the three aspects of the development process, development status and trends of sports blog, the distribution of the status quo of sports blog, editing, layout, structure, content settings, part classification and articles text analysis and research, summed up the characteristics of the propagation of the sports blog, find out the existing problems in the development of the sports blog and sports blog trends prospect. Sports blog development has the general characteristics of the network communication, personalized communication subject and liberalization, the dissemination of content and narrative style diversification and dissemination of real-time and communication. Sports blog also has its own unique personality, showing events cyclical and competitive sports focus. Sports blog in the sports information dissemination to achieve the unity of the right to information, the right to speak and the right of communication, the organic linking personal and public, and the dissemination of public domain. In the process of the development of the sports blog, faced with the proliferation of false information and vulgar content, copyright is not clear a series of questions, the existence of these problems will not only affect the healthy development of the sports blog, will destroy the harmony of the entire network environment. Therefore, in practice we have to through the development of appropriate laws and regulations to improve the ethics and oversight system means to regulate the development of the sports blog. Sports blog is an evolving the emerging product definition and classification of related concepts, in the course of development and current status of the sports blog analyzed on the basis of the author of the sports blog trends prospect, and that it will move towards a \\

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CLC: > Culture, science,education, sports > Sports > Sports theory > The relationship between sports and other disciplines
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