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Study on Sport Presentation of CBA Professional League

Author: LiYongDan
Tutor: XiaoShuHong
School: Beijing Sport University
Course: Humane and Sociological Science of Sports
Keywords: CBA league Stadium atmosphere Sports Show
CLC: G841
Type: Master's thesis
Year: 2011
Downloads: 202
Quote: 1
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Abstract


Sports show developed a new domestic field. Sports show was first used in the NBA league, was only widely used in the continuous accumulation and development. Sports show into the Olympic Games for the first time at the 1996 Atlanta Olympic Games and at the 2000 Sydney Olympics and achieved good results, as more and more people understand. IOC also sports show through its technical manuals, explained to the sports show, to proposed sports show will be the Olympic bid and organizing major expeditions content. The true sense of understanding sports show in the 2008 Beijing Olympic Games, the Olympic Games sports show to let the world marvel, is also in the Olympic Games sports show in the country has developed rapidly. Sports Show points show sports spectators and television viewers, or through the on-site announcer, commentator, music, live big screen, scoring screen, various types of performances (cheerleaders, mascot and cultural performances) and lighting the stadium packaging is similar to stage arena activities and its layout. CBA Professional League is the highest level of commercialization in China Basketball League, the arena has long been a sports show elements, but has been not been given due attention, it is difficult to play an important role in the race, which also led the league ornamental is not high, not entertainment. In this study, literature, content analysis, comparative analysis and logic analysis and other research methods, the first sports show theoretical analysis, the use of the theory of Communication 5W deconstruction sports show, and then analyze the CBA league sports show the status quo, and on this basis to identify the CBA league sports show the problem, after learn the successful experience of the current highest level of professional basketball league NBA sports show, some countermeasures proposed to increase the CBA league sports show: First, first emphasis on the role of sports show from the league on the business philosophy; way to rich sports show; Third, we must improve the level of content production sports show; Fourth, establish a sports show material library; culture sports show creative labor. Sports show in the CBA league is the league of one of the products, improve sports show effect helps to play an increased event value and Event ornamental, thus contributing to race forward towards a higher level.

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CLC: > Culture, science,education, sports > Sports > Ball games > Basketball
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