Sports Lottery is approved by the State Council, the nationwide issue of legitimate lottery to raise funds for the development of sport and promote the national fitness ca" />
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A Study on Psychology and Behavior Characteristics of "Student Lottery Consumers"

Author: WangNiNa
Tutor: WangBin
School: Central China Normal University
Course: Humane and Sociological Science of Sports
Keywords: Sports Lottery Lottery Students Lottery Lottery students Lottery psychological Lottery behavior
CLC: F832.48
Type: Master's thesis
Year: 2011
Downloads: 146
Quote: 2
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Abstract


China Lottery' dissertation">Sports Lottery is approved by the State Council, the nationwide issue of legitimate lottery to raise funds for the development of sport and promote the national fitness campaign forward, is one from the people the benefit of the people's social welfare undertakings. China's sports lottery industry has experienced 20 years of vigorous development, have played a huge role in promoting the social and economic fields, gradually revealing some of the social problems in the development process, however, some Lottery deviation from the sports lottery plus heat propaganda of social media in winning the lottery fever gradually expanded to the campus, more students Lottery groups appear, caused widespread concern in society, and academia. This study summarizes the sports lottery consumer research at home and abroad on the basis of using the method of literature review, lottery psychological interview, questionnaire, observation, mathematical statistics, China Sports Lottery the consumers high school students Lottery this special group and conduct research. The conclusions are as follows: 1, demographic variables, students Lottery male-dominated academic focus in undergraduate Choi age shorter times and the amount of lottery lottery frequency than less, mainly taken from the optional color, purchase The majority of the football lottery, lottery main reason is that the entertainment and awards. 2, different gender students Lottery in color age and the amount on the lottery there are differences, are higher than the women and men of color age and the amount of the lottery; living expenses of students Lottery purchase frequency, there are differences in the amount of the lottery in January the more times and the amount of the cost of living higher lottery frequency; the different education students Lottery differences are not on the behavior of each dimension of the lottery. 3 different gender students Lottery in the lottery psychological dimension not exist differences; living expenses of students Lottery there are differences in the psychological well-being dimensions, and the cost of living higher the lower the psychological well-being; students of different academic Lottery there are differences in the psychological well-being, and the higher the degree lower mental happiness; 4, through regression analysis, lottery cognitive role of economic utility and external information positively predict lottery intention by stepwise regression analysis to establish the regression equation. 5, the Student Lottery and non-lottery students in the economic utility of risk preference lottery cognitive differences in the role of external information, lottery intention dimension. 6, six targeted recommendations: strengthening exercise for students' will enhance its internal resist force; to strengthen knowledge positive guide for college students Lottery consumption and values ??education; strengthen the construction of campus sports culture, rich college students amateur cultural life ; strengthen the management of Lottery propaganda, to create a good social atmosphere; healthy household consumption and cultural environment; Lottery regulatory authorities additional identification system, prohibiting minors lottery.

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