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Competitiveness of China 's media Press

Author: OuYangXiaoYan
Tutor: YangJun
School: Shaanxi Normal University
Course: Communication
Keywords: media publishing competitiveness publishing research
CLC: G231
Type: Master's thesis
Year: 2011
Downloads: 58
Quote: 0
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Abstract


With the rapid development of China’s publishing industry, the forms of competition among the media have changed from the competition between individuals to competition among media groups today. In the fierce media market, for a comprehensive market strategy, media or media groups founded publishing houses in order to extend the industrial chain. Compared with other general publishing companies, the publishing houses of the media have an advantage of easy access to information, editing, printing and marketing. However, as the problems of imperfect management system, improper assessment of books, and lack of training of professionals are not addressed, the media publishing houses can not integrate their resources efficiently, and thus their productions are less competitive in market.This paper takes the competition of China’s media publishing as research subject, using the methods of literature analysis and crossover study, trying to understand the current situation of media publishing in China. First of all is will define the competitiveness of the media publishing, and then analysis systematically the formation mechanism of the media publishing, finally it puts forward the conclusion of enhancing the competitiveness of the media publishing.This thesis is divided into six parts. The first part is the introduction, describing the object of research, the methods and its significance, and summarizing the current research situation of the media publishing and its competitiveness. The second part describes the current status of the media publishing, and analyzes the issues in the course of their business. The third part disserts systematically the competitiveness of the media publishing, and stresses that the media publishing must enhance their competitiveness in the current development. The fourth part analyzes the forming mechanism of the competitive advantage. the capability of deploying resource and the publishing concept, putting forward that the competitive advantage is the source of the media publishing competitiveness, the capability of deploying resource is its core for developing and the publishing concept is its impetus. The fifth part summarizes the strategies to enhance its competitiveness, to form correct publishing concept, to deploy resources, to train cross-media business talents and to perform social responsibility. Part six is the conclusion, generalizing the achievement and the problems which the media publishing gained, and posing that the media publishing should locate clearly its development direction and forms its own characteristic so to enhance its market competitiveness.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Organization and management
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