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The Innovation Research of TV News Commentary with the Trend of Media Convergence

Author: LiMin
Tutor: TanTian
School: Jinan University
Course: Communication
Keywords: TV News Media Convergence Views on sexual Public opinion to guide Diversification
CLC: G222
Type: Master's thesis
Year: 2011
Downloads: 384
Quote: 0
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Abstract


TV News is an important measure of weight of social discourse and the guiding force of public opinion . Environment of media convergence , an endless stream of new means of communication , together with all the changes brought about by the social transformation of the mindset of the people , along with the great change in the behavior , the dominance of traditional media in the dissemination of public opinion has been been shaken . In this paper, the concept of analysis , cross-over study law , drawing on the knowledge of Communication , journalism , clear TV News is a mode of discourse , exists in the nature of all programs . This premise , summed up a common two modes - the main assessment type and Commentary type of traditional TV news commentary program . With typical cases , the analysis of the current environment , the challenges faced by the TV news commentary : timeliness advantage is no longer a one-way propagation become a bottleneck , elite discourse constrained by the impact of popular discourse as well as the ratings market . The environment media integration and social transformation , it is necessary to give full play to the guiding role of the public opinion of the TV news commentary , views on sexual information able to flow freely in a wider space , you must take the road of innovation , focused on creating personalized civilians , speculative the strong words to express strong diversification as well as interactive program . Only in this way , the TV news commentary to the trend of media convergence , give full play to their abilities , invincible.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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