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Research on the Status and Strategy for Marketing Team Management in Industrial Marketing

Author: ZhuZuo
Tutor: YiLingFeng
School: East China Normal University
Course: Business Administration
Keywords: Industrial Marketing Industrial marketing team building
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 282
Quote: 1
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Abstract


With China's economic development, more and more Chinese manufacturers worldwide attention. China Industrial Manufacturing GDP has ranked second in the world. But the market environment changes, so that the original dependent labor-intensive manufacturing enterprises realize the development of Chinese low labor costs alone, the development of enterprises has entered a bottleneck. Therefore, China Light Industry is moving from traditional to high-tech industries in transition. Shift from simple processing and manufacturing its own brand manufacturing services. Our entrepreneurs understand that development of industrial enterprises to a certain stage, the marketing will become the enterprise to maintain profit margins and a key factor for sustainable development. The industrial marketing team building are also more and more attracted extensive attention. In this paper, industrial marketing research team center. In the proposed research questions, research content and purpose, the first on the team, marketing team and define industrial, industrial marketing and industrial marketing team theory are summarized. Focuses on the characteristics of industrial marketing and industrial products from the point of view of 4P marketing and general consumer goods marketing distinction. In the theoretical study at home and abroad on the basis of further analysis of the status of industrial marketing team building. And proposed domestic industrial marketing team three problems. First, the lack of industrial marketing model to adapt organizational structure. Secondly, the lack of team spirit and teamwork skills. Third, the lack of systematic theoretical knowledge of industrial marketing. Based on domestic industrial enterprises marketing problems put forward the following countermeasures. First, according to the different industrial marketing model, construct the matching organizational structure. Secondly, the development of marketing to promote teamwork communication mechanism. Again, create a conducive professional marketing staff to enhance the quality of learning culture. Three measures to clarify and analyze industrial marketing team to resolve the problem reason. Finally, based on the above view references I work unit as an example. Pointed out that Shanghai Hitachi industrial sector as a marketing team in the main question is, first of all, the actual configuration marketers gap with organizational goals. Second, the lack of systematic marketing knowledge systems training. Third, the lack of effective communication mechanism. And propose measures to address these problems are, first, to establish a clear marketing staff career development paths. Second, to establish systematic marketing training framework. Third, the establishment of effective internal communication mechanism. Combines theory and case analysis of the problems of industrial marketing team has combed. Based on the analysis of proposed solutions. On industrial marketing team building have some guidance. But limited to objective factors, this study there is a certain subjective consciousness and limitations.

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