|
Since China's reform and opening up, with the international sports goods industry structure adjustment and the introduction of foreign capital strength increasing, our country has become the world's sporting goods production and export country, China has the world share more than 65% of all sporting goods production and export to more than 200 countries and regions, mainly in developed countries, especially the United States and Japan and some industrial countries. Sporting goods becomes our country export fist products, in occupies an important place in the export trade, for our country foreign trade growth and economic development has made a great contribution. However, due to the domestic and international factors, sports goods exports in recent years also encountered many problems. This paper analyzes the effect on our country's sports goods export trade advantages and disadvantages, pointed out our country sporting goods exports although has obtained certain achievements but there are still many problems. To suggest that in order to achieve the sustainable development of the sports products export trade in our country, should from the following three paths to obtain, that is, from decentralized management to upgrade to the government guidance, from fragmented to upgrade to the guild coordination, settle the contract from upgrading to brand strategy.
|