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Just more than ten years, the Internet has gained rapid development, not only the surge in the number of Internet users, and its morphology changed dramatically. The effect of the shock wave generated by the Internet, has been beyond the purely technical scope and spread to all levels of social life. The manner and efficiency of its people's access to information had a significant impact, dramatically changed the face of political communication. Traditional political communication major elections, meetings, mass media, and letters, and the effect of these means of communication has its own power, their own limitations, long intervals election, Conference intervention threshold is too high, many media gatekeepers, the petition Feedback is too slow. The interest demands overloading and channels of communication system difficulties, the rise of the Internet, the official public interaction some possible remedy. Set of information tools, advice platform and human communities in an Internet, with a heavy load, low-cost, timely and efficient, feature-rich characteristics of the ideal arena for political communication. Traditional political poor channels of communication, the Internet population has grown, in the legitimate rights and interests of people through the network, and the transformation of government functions and the requirements of the scientific and democratic decision-making, the reason is to continue to strengthen the network of political communication. And diverse network of political communication, from the perspective of political authority, a government Internet and political task of the Internet and other channels; look from the perspective of the public Internet users a forum to speak, in the form of blog writing, web-based survey and network signatures. The emergence of the network of political communication, is conducive to the expression of public opinion, to promote scientific and democratic decision-making, and to enhance the image of the government to promote the democratic process and civil rights. The development of the Internet prompted the government to listen to the voice of the network people, public opinion functions of the Internet can be a sunshine government placed under the supervision of the public, to provide a platform for the political participation of citizens and to promote openness in government affairs. However, the network of political communication occasional lack of informal, anger and even confrontation side, but also to the political process and bring some impact or even negative consequences. Must be optimized in order to better play the role of the network of political communication, macro economic fundamentals, political environment, culture and education, the legal environment and network technology, specific measures from the optimization of the communication elements, aspects of the communication process and communication effects. Technology development in the history of mankind, has always been one of the driving forces to promote social progress. Network of political communication on the impact of China's future political development, we should also hold a cautiously optimistic attitude to look at.
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