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The college television programs Network Communication Research

Author: GuoHuaiJuan
Tutor: DuMin
School: Shaanxi Normal University
Course: Communication
Keywords: Universities television Network Transmission Route of transmission Media forms
CLC: G222
Type: Master's thesis
Year: 2011
Downloads: 62
Quote: 0
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Abstract

With the development of network information technology, the college television programs Although there has been some development with the spread of the network, but is still in the initial stages, there are a lot of issues, such as the quality of programs and program ratings and media technology, and so. The development of its network as a college television stations bear the news and propaganda, heritage and cultural knowledge, education students correctly guide public opinion, building a harmonious campus culture, and so on responsibilities, the college is very important research topic. From the basic condition of the college television program classification and definition of the concept, etc., to start, the most basic introduction to the College Television. University television station is a television station run by universities funded, school advocacy agency nature of. College television programs from either program content or in form has been some development in recent years, but there are still low ratings, a single program content, cable viewership limitations. Network communication is the inevitable choice of college television stations in the context of traditional media and network integration of communication, college television network spread its inevitability. Secondly, from a technical level as well as the network transmission characteristics Propagation Situation of the university network television programs from the point of view of communication studies were analyzed. The university's website there are some technical limitations, many college television stations in the online upload video program, there are varying degrees of problems, which limit the exchange of television programs between universities and on-demand playback through the external network. The limitations of this technique can be solved through cooperation with the advantages of media. University television station through their own programs on the website of Sina, Guests beans net spread to make up for their lack of technology. Although such utilization is not mature, but there is much room for development. Again, the propagation characteristics and value from the network, the dissemination of the college television programs network analysis of the distribution of elements and dissemination functions. University television program network propagation has its own propagation characteristics. These features will help us to put forward countermeasures to improve college television programming network Propagation Situation. The network spread college television programs have some educational value, cultural value and social value. The research is the use value and practical significance. The dissemination of the network of the university television programs for embarrassing situation for the college television stations currently facing both opportunities and challenges. : Program production, television management, business philosophy, etc.; these challenges and opportunities in: a better understanding of the needs of the audience, to achieve greater range with the spread and promote cultural exchange. Finally, through the dissemination of different university network-specific analysis of the status quo (facts and data), and then put forward the countermeasures of college television programming networks spread: accurate positioning, to improve their own competitiveness, powerful media to make up for their lack of technology, Concerned about the competitors, as well as to meet the needs of the audience.

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