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The Research and Application to Branding on the Visual Design of Cell Phone’s Interface

Author: WenXiaoQing
Tutor: GongYiBing
School: Northeast Forestry University
Course: Art of Design
Keywords: Mobile phone interface Visual Design Brand
CLC: TN929.53
Type: Master's thesis
Year: 2011
Downloads: 138
Quote: 1
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Abstract


3G era , the mobile phone market matures , mobile phone functionality and quality homogenization . Consumers are increasingly concerned about the personality and taste of the mobile phone , and mobile phone manufacturing brands have higher requirements . In this era , the brand personality primacy enterprise market share , increase sales sharp weapon . Because of this, brand mobile phone interface design of mobile phone manufacturers increasingly important . Premise phone performance and quality homogenization form of domestic mobile phone interface mostly foreign phone big \distinctive personality. But the blind brand awareness lead the domestic mobile phone business has not yet realized the necessity of mobile phone interface visual design brand , but did not realize that the status and role of the brand in the market competition . So, the use of the visual elements of the mobile phone interface design of the brand to become the trend of the modern mobile phone interface design . Firstly, start from the visual design of the mobile phone interface , described the origins and development of the interface , summed up the four stages of interface development , and summarizes the consistency of the visual design of the mobile phone interface , a user-centric , personalized , aesthetic principles. Second, to the connotation of the brand as an entry point , the analysis of the particularity of the mobile phone brand personality , expounded the fundamental motivation of the mobile phone interface visual design brand . In addition , through concrete examples and focus on two different sides of the phone hardware interface and software interface , which examine how to take advantage of the different visual elements of brand design , as well as mobile phone hardware interface visual design branding and mobile software interface visual design branding consistent , so as to achieve the harmonization of the phone 's hardware interface and software interface on the visual style , branded realize the visual design of the mobile phone interface . Finally, the combination of the female phone brand DOOV personalized mobile phone interface visual design brand design ideas to meet their needs for female students , and to capture the overall visual design brand mobile phone interface design practice .

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CLC: > Industrial Technology > Radio electronics, telecommunications technology > Wireless communications > Mobile Communications > Cellular mobile communications systems (mobile phones, mobile phone handsets )
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