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With the rapid development of services of Western countries, the importance of the quality of service received more and more attention to improve the quality of services has become the industry gain a competitive advantage is one important way. Since the 1980s, since the 30 years time, Europe and the United States scholars not only created a quality field of study, but also from the definition of quality of service, quality of service dimension to the evaluation of research have made a significant contribution. However, compared with other countries, China's research on the quality of service before entering the initial stage, has not yet formed its own theoretical system, most of the research carried out but also a large number of foreign research. After nearly 60 years of development, Shanghai Exhibition gradually emerge in the international community, the international visibility and influence is also increasing, some famous exhibitions began in Shanghai, by virtue of their advanced management and exhibition services and other advantages to seize market share. In contrast, the Shanghai exhibition service quality and advanced foreign exhibitions big country, there are still significant gaps, so as soon as possible to improve the quality of service is the Shanghai Expo exhibition currently addressed one of the important problems. And in order to improve service quality, we must first clearly show their quality of service status, understand their own and competitors' strengths and weaknesses in order to propose targeted improvement strategies. But in our country, about the quality of service evaluation for exhibition research has also rare, has not yet appeared a complete and effective quality of service measurement table. And foreign SERVQUAL method, because of its good applicability, since there has to be widely used in various industries, the quality of its services is five dimensional structure has been recognized by many scholars. Based on the five dimensions of service quality, combined with Shanghai local characteristics and features exhibitions, exhibitors from the perspective of design Shanghai Exhibition Service Quality Evaluation Questionnaire. After the exhibition held in Shanghai elect four exhibition, the exhibitors conducted a questionnaire survey, and using SPSS17.0 software for survey analysis of the data obtained showed that the questionnaire has high validity and reliability, capable of Shanghai exhibition service quality evaluation, verify the quality of service in a five-dimensional model of the applicability of exhibitions and fairs come to Shanghai for five dimensions of service quality by: empathy, responsiveness, reliability, security, tangibles. Therefore, the Shanghai Expo, the conclusions of this study can be applied to the specific event planning and management, to a certain extent for the Shanghai Expo to improve the quality of service specified in the direction. Overall, this study on the exhibitors Shanghai Expo service quality perceived value has been studied to SERVQUAL model, according to the Shanghai exhibition features, design a survey questionnaire. Then the show's exhibitors to conduct research, draw the exhibition scale and service quality evaluation exhibitors drawn five dimensions of service quality emphasis sort, has a certain practical significance. Help to improve the quality of service status Shanghai Expo to improve their market competitiveness.
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